doc. Ing.

Zdeňka Konečná

Ph.D.

FP, ÚM – docent

+420 54114 3756
konecna@vut.cz

Odeslat VUT zprávu

doc. Ing. Zdeňka Konečná, Ph.D.

Publikace

  • 2023

    KONEČNÁ, Z.; BUDÍK, J. Blockchain Technology and its Implementation at Higher Educational Institutions: Results of Empirical Research. In ICERI2023 Proceedings. Sevilla, Spain: IATED, 2023. ISBN: 978-84-09-55942-8.
    Detail | WWW

    KONEČNÁ, Z.; BUDÍK, J.; JOENSEN, K. A deployment of artificial intelligence and its ethical implications. Tallin: 2023.
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    KONEČNÁ, Z.; BUDÍK, J. The Use of Blockchain Technology in Education: Benefits and Solutions. Cross-Cultural Business Conference 2023. Düren: Shaker Verlag, 2023. s. 39-44. ISBN: 978-3-8440-9127-4.
    Detail | WWW

  • 2022

    KEUSCHER, T.; KONEČNÁ, Z. Specifics of Leadership in international Context: The Case of Germany and the Czech Republic. Brno: Vysoké učení technické v Brně, 2022. s. 51-58. ISBN: 978-80-214-6142-0.
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    KONEČNÁ, Z. Innovations in Education Related to Sustainable Development through Educational Laboratory. 14th International Conference on Education and New Learning Technologies. Palma, Spain: IATED, 2022. s. 9935-9935. ISBN: 978-84-09-42484-9.
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    Khan, H.H., Malik, M.N., Konečná, Z., Chofreh, A.G., Goni, F.A., Klemeš, J.J. Blockchain technology for agricultural supply chains during the COVID-19 pandemic: Benefits and cleaner solutions. Journal of Cleaner Production, 2022, č. 347, s. 131268-131268. ISSN: 0959-6526.
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    Najib, N.H., Ismail, S., Amat, R., Durdyev, S., Konečná, Z., Chofreh, A.G., Goni, F.A., Subramaniam, C., Klemeš, J.J. Stakeholders' Impact Factors of the COVID-19 Pandemic on Sustainable Mixed Development Projects: A Systematic Review and Meta-Analysis. Sustainability, 2022, roč. 16, č. 14, ISSN: 2071-1050.
    Detail | WWW

  • 2021

    Konečná, Z., Goni, F.A., Chofreh, A.G., Mohammadi, Z., Khademizadeh, S., Klemeš, J.J. Review of Research on Sustainable Education Influenced by the Covid-19. 24th Conference on Process Integration for Energy Saving and Pollution Reduction (PRES´21) , Brno, Czech Republic: 2021.
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    Shah, S.Q.A., Lai, F.-W., Shad, M.K., Konečná, Z., Goni, F.A., Chofeh, A.G., Klemeš, J.J. The inclusion of intellectual capital into the green board committee to enhance firm performance. Sustainability, 2021, roč. 19, č. 13, s. 10849-10849. ISSN: 2071-1050.
    Detail | WWW

    Khan, H.H., Malik, M.N., Konečná, Z., Chofreh, A.G., Goni, F.A., Klemeš, J.J. Blockchain technology for agricultural supply chains during the COVID-19 pandemic: Benefits and solutions. The 5th Sustainable Process Integration Laboratory Scientific Conference, Brno, Czech Republic: 2021.
    Detail | WWW

    Chofreh, A.G., Goni, F.A., Konečná, Z., Klemeš, J.J. Covid-19 Shock: the Necessity of Rethinking Strategic Management for Global Energy. 24th Conference on Process Integration for Energy Saving and Pollution Reduction (PRES´21) , Brno, Czech Republic: 2021.
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    SVOBODOVÁ, K.; MAZÁNEK, L.; KONEČNÁ, Z. Leadership development as a key value for the company in the south Moravian region. Proceedings of the 14th International Scientific Conference: European Forum of Entrepreneurship 2021 “Viroeconomies — collapse or new business opportunities?”. Praha: NEWTON Academy, a. s., 2021. s. 52-57. ISBN: 978-80-88328-10-0.
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    ROGOWSKA, A.; OCHNIK, D.; KUŚNIERZ, C.; JAKUBIAK, M.; SCHÜTZ, A.; HELD, M.; ARZENŠEK, A.; BENATOV, J.; BERGER, R.; KORCHAGINA, E.; PAVLOVA, I.; BLAŽKOVÁ, I.; KONEČNÁ, Z.; ASLAN, I.; ÇINAR, O.; CUERO-ACOSTA, Y. Satisfaction with life among university students from nine countries: Cross-national study during the first wave of COVID-19 pandemic. BMC PUBLIC HEALTH, 2021, roč. 21, č. 1, s. 1-19. ISSN: 1471-2458.
    Detail | WWW | Plný text v Digitální knihovně

    OCHNIK, D.; ROGOWSKA, A.; KUŚNIERZ, C.; JAKUBIAK, M.; SCHÜTZ, A.; HELD, M.; ARZENŠEK, A.; BENATOV, J.; BERGER, R.; KORCHAGINA, E.; PAVLOVA, I.; BLAŽKOVÁ, I.; KONEČNÁ, Z.; ASLAN, I.; ÇINAR, O.; CUERO-ACOSTA, Y.; WIERZBIK-STROŃSKA, M. A Comparison of Depression and Anxiety among University Students in Nine Countries during the COVID-19 Pandemic. Journal of Clinical Medicine, 2021, roč. 10, č. 13, s. 1-22. ISSN: 2077-0383.
    Detail | WWW | Plný text v Digitální knihovně

    KONEČNÁ, Z. Boosting Sustainable Digital Education for European Universities: A Case of Sustainable Leadership. Kristiansand, Norway: University of Agder, 2021. s. 1-9.
    Detail

    KONEČNÁ, Z.; GONI, F.; GHOLAMZADEH CHOFREH, A.; KLEMEŠ, J.; MOHAMMADI, Z.; KHADEMIZADEH, S. Review of Research on Sustainable Education Influenced by the COVID-19 Pandemic. Chemical Engineering Transactions, 2021, roč. 88, č. 1, s. 985-990. ISSN: 2283-9216.
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    KONEČNÁ, Z.; GHOLAMZADEH CHOFREH, A.; GONI, F.; KLEMEŠ, J. COVID-19 Shock: The Necessity of Rethinking about Strategic Management for Global Energy. Chemical Engineering Transactions, 2021, roč. 88, č. 1, s. 979-984. ISSN: 2283-9216.
    Detail | WWW

  • 2020

    KONEČNÁ, Z.; GONI, F. Stepping-up and Promoting Education and Innovation toward Sustainable Development Goals Through Educational Laboratory. Brno: NETME Centre, 2020. s. 1-16.
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    KONEČNÁ, Z.; GONI, F. Stepping-up and Promoting Education and Innovation toward Sustainable Development Goals Through Educational Laboratory. Brno: NETME Centre, 2020. s. 1-2.
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    Klemeš, J.J., Fan, Y.V., Perry, S., Kapustenko, P.O., Konečná, Z., Arsenyeva, O. Impacts of COVID-19 on Teaching and Research: Challenges and Opportunities. Mednarodna virtualna konferenca SRIP - Krožno gospodarstvo TBMCE´20, Maribor, Slovenia: 2020.
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    KONEČNÁ, Z.; KLEMEŠ, J.; FAN, Y.; KAPUSTENKO, P. Discussion "Impacts of COVID-19 on Teaching and Research: Challenges and Opportunities. 2020.
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    KONEČNÁ, Z.; CHVÁTALOVÁ, Z. Knowledge and understandings of business practices education for SDGs – Czech point of view. 2020. s. 1-22.
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    KONEČNÁ, Z. Review on PhD Theses by Mark Nikolai Billstein: Successful Leadership – impact on organizational commitment and the effectiveness of employees: Evidence from German SMEs. Brno: Mendelova Univerzita, 2020.
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  • 2019

    KONEČNÁ, Z.; KEUSCHER, T. Leadership Metaphors as expressions of Implicit Leadership Theories in Germany and the Czech Republic. Brno: Brno University of Technology, 2019. s. 117-128.
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    KONEČNÁ, Z.; KEUSCHER, T. Implicit Leadership Theories in Central and East European Countries in Comparison with Germany. Lisboa, Portugal: 2019.
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    KEUSCHER, T.; KONEČNÁ, Z. Leadership Metaphors as expressions of Implicit Leadership Theories in Germany and the Czech Republic. Brno: VUT, 2019. s. 117-128.
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    KEUSCHER, T.; KONEČNÁ, Z. Leadership Metaphors as expressions of Implicit Leadership Theories in Germany and the Czech Republic. Lisbon, Portugal: EURAM: European Academy of Management, 2019. s. 1-35.
    Detail | WWW

  • 2018

    KEUSCHER, T.; KONEČNÁ, Z.; LANG, R.; BAKACSI, G. Metaphors of leaders and leading as implicit leadership theories in CEE countries. Tallin, Estonia: Estonian Business School, 2018. s. 1-19.
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    KONEČNÁ, Z.; LANG, R. Metaphors of leaders and leading as implicit leadership theories in CEE countries. Tallinn: European Group for Organizational Studies, 2018.
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    VRANIAK, L.; MAZÁNEK, L.; KONEČNÁ, Z. MANAGEMENT RESEARCHES OF CEE COUNTRIES: RESEARCHES OF THE CZECH REPUBLIC IN TERM OF GLOBALIZATION. In GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES, , PTS I-V. Globalization and its socio-economic consequences. 18TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS. Zilina: GEORG, 2018. s. 1153-1161. ISBN: 978-80-8154-249-7. ISSN: 2454-0943.
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  • 2017

    MAZÁNEK, L.; PEKÁREK, J.; VRANIAK, L.; KONEČNÁ, Z. Identification Of Leadership Competencies In The International Environment. In Global and national business theories and practice: bridging the past with the future. Rome, Italy: EuroMed Press, 2017. s. 1018-1029. ISBN: 978-9963-711-56-7.
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    MAZÁNEK, L.; PEKÁREK, J.; VRANIAK, L.; KONEČNÁ, Z. Identification Of Leadership Competencies In The International Environment. EuroMed Academy of Business Conference Book of Proceedings, 2017, roč. 1, č. 1, s. 1018-1029. ISSN: 2547-8516.
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    MAZÁNEK, L.; VITULOVÁ, M.; KONEČNÁ, Z.; VRANIAK, L.; JUŘICA, P. Development of Organizational Culture Models in European Companies. In MMK 2017 International Masaryk Conference For Ph.D. Students and Young Researchers. 1. Magnanimitas, 2017. s. 184-191. ISBN: 978-80-87952-22-1.
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    VRANIAK, L.; MAZÁNEK, L.; KONEČNÁ, Z. Competence Approaches: Review of Current Concepts and Theories. AD Alta, 2017, roč. 07, č. 02, s. 134-138. ISSN: 1804-7890.
    Detail | WWW

  • 2016

    KONEČNÁ, Z. Aspects of Effective Communication in International Environment (Results of Qualitative Empirical Research). In 3rd International Multidisciplinary Scientific Conference on Social Sciences and Arts. 1. Wien: STEF92 Technology Ltd., 2016. s. 797-804. ISBN: 978-619-7105-51- 3.
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    MAZÁNEK, L.; KONEČNÁ, Z. Identification of HR roles in relation to company leadership. In Economics and Business Management in the 21st Century. roč. 03. 2016. s. 114-122. ISBN: 978-80-248-3983- 7.
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    KONEČNÁ, Z. The HR-Staff Ratio – How to Calculate Easily? A Theoretical Model und Practical Application Compared Interculturally. Steyr: Unviersity of Applied Sciences Upper Austria, 2016.
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    MAZÁNEK, L.; KONEČNÁ, Z. Leadership In The Context Of Management Theory Development: Overview Study. In MMK 2016 International Masaryk Conference For Ph.D. Students and Young Researchers. roč. 07. 2016. s. 42-51. ISBN: 978-80-87952-17- 7.
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    KONEČNÁ, Z. Transformational leadership according to competitiveness of small enterprises. Steyr: University of Applied Sciences Upper Austria, 2016.
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    MAZÁNEK, L.; KONEČNÁ, Z. The Perception Of The Leader' s Personality With Emphasis On Its Development During The Past Decades. AD Alta, 2016, roč. 06, č. 01, s. 55-60. ISSN: 1804-7890.
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    KONEČNÁ, Z.; MAZÁNEK, L. Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study. World Academy of Science, Engineering and Technology (electronic), 2016, roč. 10, č. 5, s. 2885-2889. ISSN: 2010-3778.
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    KONEČNÁ, Z.; ŠKAPA, S. Preparation of Expatriates for an International Assignment: A Case of the Czech Republic. In 3rd International Multidisciplinary Scientific Conference on Social Sciences and Arts. 1. Wien: STEF92 Technology Ltd., 2016. s. 423-430. ISBN: 978-619-7105-51- 3.
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  • 2015

    MAZÁNEK, L.; KONEČNÁ, Z. Leadership Concepts and Theories: Development in Framework of Company Management. In Innovation Management and Sustainable Economic Competetive Advantage: From Regional Development to Global Growth. Madrid, Spain: 2015. s. 1154-1163. ISBN: 978-0-9860419-5-2.
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    KONEČNÁ, Z. Internatinal Management: Effective Cooperation in Multicultural Environment Of Companies Established in the Czech Republic. In Innovation Management and Sustainable Economic Competetive Advantage: From Regional Development to Global Growth. Madrid, Spain: International Business Information Management Association, 2015. s. 1245-1253. ISBN: 978-0-9860419-5-2.
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    KONEČNÁ, Z. International Human Resource Management: Internal Environment in Austrian Subsidiaries operating in the Czech Republic (Results of Empirical Research). In Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth. 1. Amsterodam, Netherlands: International Business Information Management Association, 2015. s. 3205-3213. ISBN: 978-0-9860419-4-5.
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  • 2014

    KONEČNÁ, Z.; ZINECKER, M. International Management: Foreign Language Proficiency as a Key Competence for Managers operating in International Environment (Results of Empirical Research in the Czech Republic). In Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation. Milano, Italy: International Business Information Management Association, 2014. s. 947-957. ISBN: 978-0-9860419-3- 8.
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    KONEČNÁ, Z. International Management: Doing Business in Central Europe. In Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation. 1. Milan, Italy: International Business Information Management Association, 2014. s. 958-965. ISBN: 978-0-9860419-3- 8.
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    KONEČNÁ, Z.; HUBER, B. Organizational Culture Content of the Manufacturing Companies in Austria and the Czech Republic. Journalism and Mass Communication, 2014, roč. 4, č. 9, s. 585-592. ISSN: 2160- 6579.
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    ZINECKER, M.; KONEČNÁ, Z. German Language Proficiency among Students of Business and Management in the Czech Republic and its Perception. Danube, 2014, roč. 5, č. 3, s. 173-200. ISSN: 1804-6746.
    Detail | WWW | Plný text v Digitální knihovně

  • 2013

    KONEČNÁ, Z. Efektivní komunikace v projektovém týmu. 1. Brno: CERM, 2013. ISBN: 978-80-214-4708- 0.
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    LANG, R.; SZABO, E.; CATANA, G.; KONEČNÁ, Z.; SKÁLOVÁ, P. Beyond Participation? - Leadership ideals of future managers from Central and East European Countries. Journal for East European Management Studies, 2013, roč. 18, č. 4, s. 482-511. ISSN: 0949- 6181.
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  • 2012

    KONEČNÁ, Z. Leadership styles as experienced by Austrian, German expatriates and their Czech co-workers in the international companies operating in the Czech Republic. In Trends in Economics and Management for the 21st Century. 1. Brno: Brno University of Technology, 2012. s. 46-48. ISBN: 978-80-214-4581- 9.
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    KONEČNÁ, Z. National – postnational – transnational? Neuere Perspektiven auf die deutschsprachige egenwartsliteratur aus Mittel- und Osteuropa.". Aussiger Beitrńge. (Germanistische Schriftenreihe aus Forschung und Lehre.) Univerzita Jana Evangelisty Purkyně v Ústí nad Labem AI AJ, 2012, roč. 6, č. 6, s. 301-303. ISSN: 1802- 6419.
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    KONEČNÁ, Z. Leadership Styles as Perceived and Expected in the Czech Republic. In Intercultural Management and International HRM. 1. Aachen: Shaker Verlag, 2012. s. 55-62. ISBN: 978-3-8440-0988- 0.
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    KONEČNÁ, Z. Cross Cultural Differences: Czech and Belgian Cultural Specifics. Belgie, Kortrijk: 2012.
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  • 2011

    KONEČNÁ, Z.; SKÁLOVÁ, P. Societal culture and leadership prototypes in the Czech Republic from university students perspective. Schriften zur Organisationswissenschaft, 2011, roč. 2011, č. 1, s. 21-31. ISSN: 1612- 7218.
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    KONEČNÁ, Z. Review: Losbichler, H., Hofer, P., Eisl, Ch., Zauner, B. An Investigation of ROCE and its Drivers: Empirical Analysis of European Companies. Linz: University of Applied Sciences, 2011.
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    KONEČNÁ, Z. Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making. Linz: University of Applied Sciences Linz, 2011.
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    KONEČNÁ, Z. Interkulturelles Management: Spezifika der Mittel- und Osteuropäischen Ländern im Vergleich zu den westeuropäischen Ländern. Kortrijk, Belgium: KATHO HANTAL, 2011.
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    KONEČNÁ, Z. Interkulturelle Kommunikation in den deutschen Tochtergesellschaften in der Tschechischen Republik. Ústí nad Labem: UJEP, 2011.
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  • 2010

    KONEČNÁ, Z. Řízení mezinárodního podniku v České republice. Brno: Vutium, 2010. s. 1-38.
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  • 2009

    KONEČNÁ, Z. Základy komunikace. Základy komunikace. 1. Brno: Akademické nakladatesltví CERM, 2009. s. 1-151. ISBN: 978-80-214-3891- 0.
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  • 2007

    KONEČNÁ, Z. Cross-Culture Management: Differences in Content of Organizational Culture perceived by Managers Acting in the Multicultural Environment of Czech-Austrian Companies. In International Business, Local Development and Science-Technology Relationship. Catania: University of Catania, Faculty of Political Science, 2007. s. 30-43.
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    KONEČNÁ, Z. Organizational Culture in Manufacturing Companies and in Companies Providing Services in the Czech Republic. In Sustainable Work:Promoting Human and Organizational Vitality. Stockholm: EAWOP, 2007. s. 442-455.
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    KONEČNÁ, Z. Obsah organizační kultury podporující efektivní řízení znalostí v podniku. In KNOWLEDGE MANAGEMENT V ORGANIZACÍCH. Praha: Univerzita jana Ámose Komenského, 2007. s. 87-95. ISBN: 978-80-86723-43- 3.
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    KONEČNÁ, Z.; MRÁČEK, P.; NOVÁK, P. Cross-Culture Management: Intercultural Competence of Manager Operating in a Multicultural Environment. In Festive scientific konference on the occasion of 15th anniversary of the establishment faculty of business and management Brno university of technology. Brno: Brno University of Technology, Faculty of Business and Management, 2007. s. 1-9. ISBN: 978-80-214-3482- 0.
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    ZINECKER, M.; KONEČNÁ, Z. Wirkungsweise der Unternehmenskultur auf die Effizienz von multinationalen Unternehmen in der Tschechischen Republik und in Österreich. Wien: FH Wien Studiengänge der WKW, 2007.
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    ZINECKER, M.; KONEČNÁ, Z. Organizační kultura: Rozdíly ve vnímání obsahu organizační kultury manažery různých úrovní v prostředí česko - rakouských firem. In Management, Economics and Business Development in the New European Conditions. Brno: Akademické nakladatelství CERM, s. r. o., 2007. s. 43-43. ISBN: 978-80-7204-532- 7.
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  • 2006

    ŠIMBEROVÁ, I.; KONEČNÁ, Z. Organizational Culture: Differences in Perception of Content of Organizational Culture in Level of Organizational Values by Top, Middle-Level and Low- Level Managers in Czech Manufacturing Companies. In Regional and National Drivers of Businesss Location and Competitiveness. 2006.
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    KONEČNÁ, Z.; ŠIMBEROVÁ, I. Řízení podle hodnot: Role managementu při utváření a změně organizační kultury prostřednictvím organizačních hodnot. In Česká ekonomika v procesu globalizace. Brno: Masarykova univerzita, 2006. s. 224-228. ISBN: 80-210-4089- 0.
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    KONEČNÁ, Z. Organizační kultura: Obsah organizační kultury českých firem (výsledky empirického výzkumu). In Brno: Brno University of Technology, 2006. ISBN: 80-214-3298- 5.
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    KONEČNÁ, Z. ORGANIZATIONAL CULTURE: THE ORGANIZATIONAL VALUES OF CZECH COMPANIES (RESULTS OF EMPIRICAL RESEARCH). In From Transition to Sustainable Development: The Path to European Entegration. Sarajevo: University of Sarajevo, 2006. s. 318-329. ISBN: 9958-605-89- 9.
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  • 2005

    KONEČNÁ, Z. Interkulturní management: řízení firmy v multikulturních podmínkách. In Progressive Methods and Tools of Management and Economics of Companies. Brno: Vysoké učení technické v Brně, Fakulta podnikatelská, 2005. s. 112-139. ISBN: 80-214-3099- 0.
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  • 2004

    KONEČNÁ, Z. Cross-Culture Management: Conditions of a Sucessful Operation of a Company in a Multicultural Environment. In Society and Consuption: Economic-managerial and Social-Cultural Factors. Kaunas: Kaunas University, Lithuania, 2004. s. 425-511. ISBN: 9986-19-618- 3.
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    KONEČNÁ, Z. Interkulturní trénink: prostředek k získání interkulturní kompetence pracovníka působícího v multikulturním prostředí. In Podniková ekonomika a management. Brno: MU Brno, 2004. s. 33-37. ISBN: 80-210-3414- 9.
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    KONEČNÁ, Z.; JANČÍKOVÁ, A. The Internal Environment of Companies Operating in the Czech Republic: Results of a Pilot Research Study. In Global Business: Coping with Uncertainty. Maastricht: MSM Maastricht, 2004. s. 1-3. ISBN: 1-888624-03- 5.
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    KONEČNÁ, Z.; JANČÍKOVÁ, A.; LUKÁŠOVÁ, R. Organisational Values of Czech Manufacturing Companies. In Knowledge and Culture - Organisational Intangibles and their Tangible Value. Altona Vic, Australia: Common Ground Publishing, 2004. s. 106-106. ISBN: 1-86335-565- 0.
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    KONEČNÁ, Z.; LUKÁŠOVÁ, R. La compétence interculturelle et les possibilités de son développement. In Formation et developpement des competences manageriales dans l. Lódz: University of Lódz, 2004. s. 397-405. ISBN: 83-7171-769- 5.
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    KONEČNÁ, Z.; JANČÍKOVÁ, A. Internal Environment of Companies Operating in Czech Republic: The Results of Empirical Research. In Maastricht: 2004.
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  • 2003

    KONEČNÁ, Z.; LUKÁŠOVÁ, R. The Organization Les Valeurs de l'organisation dans les firmes tschéques (resultats de la recherche préalable). In Svishtov, Bulgarie: Réseau PGV; Svishtov, Bulgarie, 2003. s. 263-271.
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    KONEČNÁ, Z. Podniková kultura: Typické chování pracovníků působících v multikulturních podmínkách. In Fimra a konkurenční prostředí 2003. Sekce 9. Firma a sociální prostředí. Brno: Mendelova zemědělská a lesnická univerzita v Brně, Provozně ekonomická fakulta., 2003. s. 85-90. ISBN: 80-7157-703- 0.
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    KONEČNÁ, Z. Interkulturní management: Vedoucí pracovník v multikulturním prostředí. In MendelNet.Sekce managementu a marketingu. Brno: Mendelova zemědelská a lesnická univerzita v Brně. Provozně ekonomická fakulta., 2003. s. 97-100. ISBN: 80-7302-047- 5.
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    KONEČNÁ, Z. Organizational Culture: The Organizational Values (Results of the Empirical Research). Lisabon: European Association of Work and Organizational Psychology, 2003.
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    KONEČNÁ, Z. Organizational Culture and Czech National Culture: The Results of Empirical Studies. In Economies in Transition and Integration Processes. Mnichov: Universität der Bundeswehr München, 2003. s. 31-41. ISBN: 3-924069-38- 7.
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    KONEČNÁ, Z. Brand: Global Brands and the Need of their Localization. In Business and Economic Development in Central and Eastern Europe in the period of joining to the European Union. Brno: Vysoké učení technické v Brně, Fakulta podnikatelská, 2003. ISBN: 80-214-2445- 1.
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    LUKÁŠOVÁ, R.; KONEČNÁ, Z. Les valeurs de lorganisation dans les firmes tchéques (résultats de recherche). In Linnovation dans lEurope elargie. Actes de la 9eme Conférence International du Réseau PGV. Svishtov: Académie Aconomique, 2003. s. 263 ( s.)ISBN: 954-23-0153- 7.
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  • 2002

    KONEČNÁ, Z. Czech National Culture: The Results of Empirical Studies. In Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2002. s. 546-551. ISBN: 975-8100-22- X.
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    KONEČNÁ, Z. The Image of the Banks: The Results of qualitative Research. In Future of the banking sectors in transition economies. Karviná: Slezská univerzita, 2002. s. 123-130. ISBN: 80-7248-174- 6.
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