Detail publikace

Brand: Global Brands and the Need of their Localization.

KONEČNÁ, Z.

Originální název

Brand: Global Brands and the Need of their Localization.

Anglický název

Brand: Global Brands and the Need of their Localization.

Jazyk

en

Originální abstrakt

The paper presents the actual knowledge in the field of brands. Special attention is given to the need of brands localization.

Anglický abstrakt

The paper presents the actual knowledge in the field of brands. Special attention is given to the need of brands localization.

Dokumenty

BibTex


@inproceedings{BUT20959,
  author="Zdeňka {Konečná}",
  title="Brand: Global Brands and the Need of their Localization.",
  annote="The paper presents the actual knowledge in the field of brands. Special attention is given to the need of brands localization.",
  address="Vysoké učení technické v Brně, Fakulta podnikatelská",
  booktitle="Business and Economic Development in Central and Eastern Europe in the period of joining to the European Union",
  chapter="20959",
  institution="Vysoké učení technické v Brně, Fakulta podnikatelská",
  year="2003",
  month="september",
  publisher="Vysoké učení technické v Brně, Fakulta podnikatelská",
  type="conference paper"
}