Detail publikace

Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.

KONEČNÁ, Z. MAZÁNEK, L.

Originální název

Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.

Anglický název

Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.

Jazyk

en

Originální abstrakt

The article is devoted to the area of personnel marketing. A comprehensive review of scientific literature and articles published predominantly in personnel-oriented journals was carried out, followed by a qualitative exploratory research with the aim to explore and explain the perception of personnel marketing. Due to the lack of research in this field in Czech Republic, we have focused on Czech HR managers, more specifically, on how they understand the tasks of personnel marketing, which tools they use and whether the companies they work for try to be a preferred employer.

Anglický abstrakt

The article is devoted to the area of personnel marketing. A comprehensive review of scientific literature and articles published predominantly in personnel-oriented journals was carried out, followed by a qualitative exploratory research with the aim to explore and explain the perception of personnel marketing. Due to the lack of research in this field in Czech Republic, we have focused on Czech HR managers, more specifically, on how they understand the tasks of personnel marketing, which tools they use and whether the companies they work for try to be a preferred employer.

Dokumenty

BibTex


@article{BUT125210,
  author="Zdeňka {Konečná} and Lukáš {Mazánek}",
  title="Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.",
  annote="The article is devoted to the area of personnel marketing. A comprehensive review of scientific literature and articles published predominantly in personnel-oriented journals was carried out, followed by a qualitative exploratory research with the aim to explore and explain the perception of personnel marketing. Due to the lack of research in this field in Czech Republic, we have focused on Czech HR managers, more specifically, on how they understand the tasks of personnel marketing, which tools they use and whether the companies they work for try to be a preferred employer.",
  address="World Academy of Science, Engineering and Technology",
  chapter="125210",
  doi="10.5281/zenodo.1339255",
  howpublished="print",
  institution="World Academy of Science, Engineering and Technology",
  number="5",
  volume="10",
  year="2016",
  month="may",
  pages="2885--2889",
  publisher="World Academy of Science, Engineering and Technology",
  type="journal article - other"
}