Detail publikace

Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.

KONEČNÁ, Z. MAZÁNEK, L.

Originální název

Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

The article is devoted to the area of personnel marketing. A comprehensive review of scientific literature and articles published predominantly in personnel-oriented journals was carried out, followed by a qualitative exploratory research with the aim to explore and explain the perception of personnel marketing. Due to the lack of research in this field in Czech Republic, we have focused on Czech HR managers, more specifically, on how they understand the tasks of personnel marketing, which tools they use and whether the companies they work for try to be a preferred employer.

Klíčová slova

Czech Republic; personnel marketing; preferred employer; qualitative research study

Autoři

KONEČNÁ, Z.; MAZÁNEK, L.

Vydáno

23. 5. 2016

Nakladatel

World Academy of Science, Engineering and Technology

Místo

London

ISSN

2010-3778

Periodikum

World Academy of Science, Engineering and Technology (electronic)

Ročník

10

Číslo

5

Stát

Indonéská republika

Strany od

2885

Strany do

2889

Strany počet

4

BibTex

@article{BUT125210,
  author="Zdeňka {Konečná} and Lukáš {Mazánek}",
  title="Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.",
  journal="World Academy of Science, Engineering and Technology (electronic)",
  year="2016",
  volume="10",
  number="5",
  pages="2885--2889",
  doi="10.5281/zenodo.1339255",
  issn="2010-3778"
}