Detail publikace

The Image of the Banks: The Results of qualitative Research

KONEČNÁ, Z.

Originální název

The Image of the Banks: The Results of qualitative Research

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The paper presents the part of results of the research project "Image of the bank as the reflection in the mind of an individual", which was carried out at the University of Technology of Brno, Faculty of Business and Management. The project was intended on comparison of various methods of research of image and finding their convenience and disadvantage. The paper presents the results concerning on selected qualitative methods.

Klíčová slova

Bank, Image, qualitative Research Methods

Autoři

KONEČNÁ, Z.

Vydáno

17. 10. 2002

Nakladatel

Slezská univerzita

Místo

Karviná

ISBN

80-7248-174-6

Kniha

Future of the banking sectors in transition economies

Strany od

123

Strany do

130

Strany počet

8

BibTex

@inproceedings{BUT20953,
  author="Zdeňka {Konečná}",
  title="The Image of the Banks: The Results of qualitative Research",
  booktitle="Future of the banking sectors in transition economies",
  year="2002",
  pages="123--130",
  publisher="Slezská univerzita",
  address="Karviná",
  isbn="80-7248-174-6"
}