Detail publikace

The Image of the Banks: The Results of qualitative Research

KONEČNÁ, Z.

Originální název

The Image of the Banks: The Results of qualitative Research

Anglický název

The Image of the Banks: The Results of qualitative Research

Jazyk

en

Originální abstrakt

The paper presents the part of results of the research project "Image of the bank as the reflection in the mind of an individual", which was carried out at the University of Technology of Brno, Faculty of Business and Management. The project was intended on comparison of various methods of research of image and finding their convenience and disadvantage. The paper presents the results concerning on selected qualitative methods.

Anglický abstrakt

The paper presents the part of results of the research project "Image of the bank as the reflection in the mind of an individual", which was carried out at the University of Technology of Brno, Faculty of Business and Management. The project was intended on comparison of various methods of research of image and finding their convenience and disadvantage. The paper presents the results concerning on selected qualitative methods.

Dokumenty

BibTex


@inproceedings{BUT20953,
  author="Zdeňka {Konečná}",
  title="The Image of the Banks: The Results of qualitative Research",
  annote="The paper presents the part of results of the research project "Image of the bank as the reflection in the mind of an individual", which was carried out at the University of Technology of Brno, Faculty of Business and Management. The project was intended on comparison of various methods of research of image and finding their convenience and disadvantage. The paper presents the results concerning on selected qualitative methods.",
  address="Slezská univerzita",
  booktitle="Future of the banking sectors in transition economies",
  chapter="20953",
  institution="Slezská univerzita",
  year="2002",
  month="october",
  pages="123--130",
  publisher="Slezská univerzita",
  type="conference paper"
}