Detail publikace
Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making.
KONEČNÁ, Z.
Originální název
Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making.
Typ
článek souhrnný, posudek
Jazyk
angličtina
Originální abstrakt
The author of this contribution attempts to explore the area of decision-related and satisfaction-related phenomena by a cybernetic decision model. The proposed model and related research contributes very well to better understanding of value creation in the purchase process.
Klíčová slova
habit; decision making process; customer value
Autoři
KONEČNÁ, Z.
Vydáno
5. 10. 2011
Nakladatel
University of Applied Sciences Linz
Místo
Linz
Strany počet
1
BibTex
@misc{BUT89840,
author="Zdeňka {Konečná}",
title="Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making.",
year="2011",
pages="1",
publisher="University of Applied Sciences Linz",
address="Linz",
note="review"
}