Ing.

David Schüller

Ph.D.

FBM – assistant professor

+420 54114 2693
schuller@fbm.vutbr.cz

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Ing. David Schüller, Ph.D.

Publications

  • 2019

    SCHÜLLER, D.; DOUBRAVSKÝ, K. Fuzzy Similarity Used by Micro-Enterprises in Marketing Communication for Sustainable Development. Sustainability, 2019, vol. 11, no. 19, p. 1-15. ISSN: 2071-1050.
    Detail | WWW | Full text in the Digital Library

  • 2018

    SCHÜLLER, D.; MIROŠOVÁ, L. SIGNIFICANT MEDIA OF ON-LINE MARKETING COMMUNICATION IN CULTURE SECTOR. In SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts. SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts. 5. Sofia Bulgaria: STEF92 Ltd., 2018. p. 867-872. ISBN: 978-619-7408-65-2. ISSN: 2367-5659.
    Detail

    CHLEBOVSKÝ, V.; ŠKAPA, S.; SCHÜLLER, D. ARE PRODUCT INNOVATION-ORIENTED FIRMS PREPARED FOR EFFECTIVE PRODUCT CUSTOMIZATION?. Scientific Papers of the University of Pardubice, Series D, 2018, vol. XXVI, no. 44 (3/2018), p. 77-89. ISSN: 1804-8048.
    Detail | WWW

    PEKÁREK, J.; SCHÜLLER, D. Optimization of the Automotive Service Centre Network for New Entrants into Czech and Slovak Markets. Scientific Papers of the University of Pardubice, Series D, 2018, no. 43, p. 196-207. ISSN: 1804-8048.
    Detail

    SCHÜLLER, D.; PEKÁREK, J. Customer Satisfaction Measurement – Clustering Approach. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2018, vol. 66, no. 2, p. 561-569. ISSN: 1211-8516.
    Detail | WWW

    SCHÜLLER, D.; PEKÁREK, J.; CHLEBOVSKÝ, V.; ŠIMBEROVÁ, I. Novel Method of Price Determination based on Reference Price. Engineering Economics, 2018, vol. 29, no. 1, p. 13-23. ISSN: 1392-2785.
    Detail | WWW

    SCHÜLLER, D.; PEKÁREK, J. Customer Satisfaction Modelling in Digital Marketing Era. In SGEM INTERNATIONAL MULTIDISCIPLINARY SCIENTIFIC CONFERENCE ON SOCIAL sCIENCES AND ARTS. SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts. 5. Albena Bulgaria: STEF92 Ltd., 2018. p. 233-240. ISBN: 978-619-7408-65-2. ISSN: 2367-5659.
    Detail

  • 2017

    PEKÁREK, J.; SCHÜLLER, D. Buying Motives of Green Customer in Automotive Industry. In Urban Planning, Architecture & Design: Conference Proceesings, Volume II. SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts. 2017. p. 73-80. ISBN: 978-619-7408-25- 6. ISSN: 2367-5659.
    Detail

    PEKÁREK, J.; SCHÜLLER, D. Charging Supply Measurement: The Case of Czech Republic. In Urban Planning, Architecture & Design: Conference Proceesings, Volume II. SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts. 2017. p. 81-88. ISBN: 978-619-7408-25- 6. ISSN: 2367-5659.
    Detail

  • 2016

    Chalupský, V.; Schüller, D.; Chlebovský, V. DEVELOPMENT OF ENTREPRENEURIAL SKILLS AND COMPETENCES THROUGH BUSINESS SIMULATIONS. In 3rd International Multidisciplinary Scientific Conference on Social Sciences & Art. SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts. Bulharsko, Albena: STEF92 Technology, Ltd., 2016. p. 183-189. ISBN: 978-619-7105-75- 9. ISSN: 2367-5659.
    Detail

    CHLEBOVSKÝ, V.; SCHÜLLER, D. Correlations of Environment Friendly and Sustainability Business Orientation to Financial Results of Czech and Swiss Product Innovative Companies. In Smart and Efficient Economy: Preparation for the Future Innovative Economy (ICEM 2016). 2016. p. 285-293. ISBN: 978-80-214-5413- 2.
    Detail

    SCHÜLLER, D.; VIDECKÁ, Z. Product Flow Management of Small and Medium- sized Enterprises. In 3rd International Multidisciplinary Scientific Conference on Social Sciences & Art. SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts. Bulharsko, Albena: STEF92 Technology, Ltd., 2016. p. 524-531. ISBN: 978-619-7105-75- 9. ISSN: 2367-5659.
    Detail

    SCHÜLLER, D.; PEKÁREK, J. Market Attractiveness Classification of European Union Countries for Establishing Logistics Centres. Vědecký sborník, 2016, vol. 24, no. 05/ 2016, p. 3-13. ISSN: 0572-3043.
    Detail | WWW

  • 2015

    SCHÜLLER, D. Geographical Market Segmentation of EU Countries for New Entrants – Hierarchical Agglomerative Clustering Method. In Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth. 26. Madrid, Spain: International Business Information Management Association (IBIMA), 2015. p. 531-538. ISBN: 978-0-9860419-5-2.
    Detail | WWW

    PEKÁREK, J.; SCHÜLLER, D. Importance of Customer Satisfaction Factors in Strategic Marketing: Neural Network Method. In Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth. 26. Madrid, Spain: International Business Information Management Association (IBIMA), 2015. p. 1174-1182. ISBN: 978-0-9860419-5- 2.
    Detail

    CHLEBOVSKÝ, V.; SCHÜLLER, D. Comparison of Czech and Swiss Product Innovative Companies - Environment Friendly and Sustainability Business Orientation. In Proceedings of the 26th International Business Information Management Association Conference. Madrid, Spain: 2015. p. 546-558. ISBN: 978-0-9860419-5-2.
    Detail

    SCHÜLLER, D.; PEKÁREK, J.; RAŠTICOVÁ, M. Managerial Decisions on Optimal Number of Demand Segments. In 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015. 2. Albena, Bulgaria: Bulgarian Academy of Sciences, 2015. p. 545-552. ISBN: 978-619-7105-48- 3.
    Detail | WWW

    SCHÜLLER, D.; VIDECKÁ, Z.; CHALUPSKÝ, V. Consumer House of Quality Matrix for Shopping Decision Making Process. In 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015. Albena, Bulgaria: Bulgarian Academy of Sciences, 2015. p. 131-138. ISBN: 978-619-7105-48- 3. ISSN: 2367-5659.
    Detail

    SCHÜLLER, D.; PEKÁREK, J.; DOSTÁL, P.; CHLEBOVSKÝ, V. Profitability of Customer Satisfaction Segments: Genetic Algorithm Method in Multidimensional Clustering. In In Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth. 25. Amsterdam, Netherlands: 2015. p. 2561-2571. ISBN: 978-0-9860419-4-5.
    Detail | WWW

  • 2014

    SCHÜLLER, D.; CHLEBOVSKÝ, V.; DOUBRAVSKÝ, K.; CHALUPSKÝ, V. The Conceptual Scheme for Managing University Stakeholders Satisfaction. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2014, vol. 62, no. 4, p. 719-727. ISSN: 1211- 8516.
    Detail

    SCHÜLLER, D.; RAŠTICOVÁ, M. KRITÉRIA SPOKOJENOSTI S KVALITOU SLUŽEB VYSOKÝCH ŠKOL, Z POHLEDU STUDENTŮ VYBRANÝCH EVROPSKÝCH ZEMÍ. Scientific Papers of the University of Pardubice, Series D, 2014, vol. 21, no. 32, p. 98-108. ISSN: 1804-8048.
    Detail | WWW

  • 2013

    RAŠTICOVÁ, M.; PUTNOVÁ, A.; KONEČNÝ, Š.; SCHÜLLER, D.; MUSILOVÁ, H.; KOLÁŘOVÁ, I.; COVARRUBIAS VENEGAS, B.; GROBLSCHEGG, S.; GENKOVA, P.; OKONEK, R.; RAFNSDÓTTIR, L.; HEIJSTRA, T.; GANEVA, Z. Age Management. Actual Challenges and Promising Solutions Regarding the Ageing European Population. 1. 1. Brno: CERM, 2013. 220 p. ISBN: 978-80-7204-848- 9.
    Detail

    SCHÜLLER, D.; RAŠTICOVÁ, M.; KONEČNÝ, Š. Measuring student satisfaction with the quality of services offered by universities - central european view. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013, vol. LXI, no. 4, p. 1105-1112. ISSN: 1211- 8516.
    Detail

    MILICHOVSKÝ, F.; SCHÜLLER, D.; ŠMAKALOVÁ, P. Význam měření efektivnosti vztahového marketingu: zákaznický přístup. In Moderní problémy ekonomiky, podnikání a management: teorie a praxe. Brno, Izhevsk: 2013. p. 206-210. ISBN: 978-5-7526-0597- 0.
    Detail

  • 2012

    SCHÜLLER, D.; CHALUPSKÝ, V. Marketing Communication Management in Higher Education. Acta Universitatis Bohemiae Meridionales. Jihočeská univerzita v Českých Budějovicích AE AH, 2012, vol. 15, no. 2, p. 61-69. ISSN: 1212- 3285.
    Detail

  • 2011

    MILICHOVSKÝ, F.; SCHÜLLER, D.; ŠMAKALOVÁ, P. Relationship Marketing Effectiveness: Stakeholder approach. Izhevsk: Publishing House of Izhevsk State Technical University, 2011. p. 65-69. ISBN: 978-5-7526-0520- 8.
    Detail

    SCHÜLLER, D.; CHALUPSKÝ, V. Internal Marketing Communication of Higher Education Institutions. Economics and management- 2007, 2011, vol. 2011, no. 16, p. 1316-1322. ISSN: 1822- 6515.
    Detail

    SCHÜLLER, D. Stakeholders of Universities. In International Scientific PH.D. and Post Docs Conference. Brno, Czech Republic: Brno University of Technology, Faculty of Business and Management, 2011. p. 34-39. ISBN: 978-80-214-4257- 3.
    Detail

    RAŠTICOVÁ, M.; BOUDERZ, A.; COVARRUBIAS VENEGAS, B.; ČERNEK, M.; VAN DEN DRIES, A.; GANEVA, Z.; GRÖSCHKE, D.; KODYDEK, G.; KOVAČ, J.; KŘÍŽKOVÁ, A.; MACEK, P.; MAKOVÁ, K.; MÜHLBACHER, J.; NOVOTNY, A.; PALÁT, M.; PETROVIČOVÁ, Z.; POLÁŠKOVÁ, E.; PUTNOVÁ, A.; RAFNSDÓTTIR, G.; SAUBERER, G.; SCHÜLLER, D.; SENICHEV, V.; ŠEREK, J.; ŠMÍDOVÁ, I. Diversity is reality. Effective Leadership of Diverse Teams in a Global Environment. 1. 1. Brno: CERM, 2011. 228 p. ISBN: 978-80-7204-775- 8.
    Detail

    SCHÜLLER, D.; RAŠTICOVÁ, M. Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment. Journal of Competitivness, 2011, vol. 2011, no. 3, p. 58-71. ISSN: 1804- 171X.
    Detail

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