Detail publikace

Towards the customer satisfaction audit: its purpose and utilization in Czech firms

CHALUPSKÝ, V.

Originální název

Towards the customer satisfaction audit: its purpose and utilization in Czech firms

Anglický název

Towards the customer satisfaction audit: its purpose and utilization in Czech firms

Jazyk

en

Originální abstrakt

This paper concentrates on two issues, connected with the utilization of the marketing concept - customer satisfaction and marketing audit. There are presented results of research aimed at diagnosis of the level of utilization of marketing audit of customer satisfaction among our firms.

Anglický abstrakt

This paper concentrates on two issues, connected with the utilization of the marketing concept - customer satisfaction and marketing audit. There are presented results of research aimed at diagnosis of the level of utilization of marketing audit of customer satisfaction among our firms.

Dokumenty

BibTex


@inproceedings{BUT9898,
  author="Vladimír {Chalupský}",
  title="Towards the customer satisfaction audit: its purpose and utilization in Czech firms",
  annote="This paper concentrates on two issues, connected with the utilization of the marketing concept - customer satisfaction and marketing audit. There are presented results of research aimed at diagnosis of the level of utilization of marketing audit of customer satisfaction among our firms.",
  address="Vilnius University",
  booktitle="Marketing theories and methods",
  chapter="9898",
  institution="Vilnius University",
  year="2002",
  month="january",
  pages="65",
  publisher="Vilnius University",
  type="conference paper"
}