Publication detail

Towards the customer satisfaction audit: its purpose and utilization in Czech firms

CHALUPSKÝ, V.

Original Title

Towards the customer satisfaction audit: its purpose and utilization in Czech firms

English Title

Towards the customer satisfaction audit: its purpose and utilization in Czech firms

Type

conference paper

Language

en

Original Abstract

This paper concentrates on two issues, connected with the utilization of the marketing concept - customer satisfaction and marketing audit. There are presented results of research aimed at diagnosis of the level of utilization of marketing audit of customer satisfaction among our firms.

English abstract

This paper concentrates on two issues, connected with the utilization of the marketing concept - customer satisfaction and marketing audit. There are presented results of research aimed at diagnosis of the level of utilization of marketing audit of customer satisfaction among our firms.

RIV year

2002

Released

01.01.2002

Publisher

Vilnius University

Location

Vilnius

ISBN

9986-19-516-0

Book

Marketing theories and methods

Pages from

65

Pages to

74

Pages count

10

Documents

BibTex


@inproceedings{BUT9898,
  author="Vladimír {Chalupský}",
  title="Towards the customer satisfaction audit: its purpose and utilization in Czech firms",
  annote="This paper concentrates on two issues, connected with the utilization of the marketing concept - customer satisfaction and marketing audit. There are presented results of research aimed at diagnosis of the level of utilization of marketing audit of customer satisfaction among our firms.",
  address="Vilnius University",
  booktitle="Marketing theories and methods",
  chapter="9898",
  institution="Vilnius University",
  year="2002",
  month="january",
  pages="65",
  publisher="Vilnius University",
  type="conference paper"
}