Detail předmětu

Understanding Global and European Business Environment

FP-PugebPAk. rok: 2018/2019

a) Introduction: Business and Economy in the 'New' Europe
b) The EU Treaty and European Business
c) The Single European Market
d) The European Economic and Monetary Union (EMU)
e) Euro currency: Implications for corporate strategies
f) 6. Competition, Aid and Industry: EU Policy Action
g) The European Workforce: Change and Regulation
h) The Greening of European Business: Environmental Policies and Management
i) European Business: Competing in the Global Marketplace
j) The Foreign Trade relations of the EU vis-?-vis the US, Japan, China

Zajišťuje ústav

Výsledky učení předmětu

a) Dispute about the free movement of goods and services, labour, and capital (Schengen Agreement and the Economic and Monetary Union)
b) Discus the economic relationship between EU and the US, Japan, China
c) Evaluate how EU policies affecting business operations in Europe,
d) Explain the developments of economic integration in Europe (the Treaty of Rome and the Maastricht Treaty)

Prerekvizity

This course assumes prior knowledge of microeconomics and macroeconomics at the bachelor level.

Doporučená nebo povinná literatura

Barrass, Robert & Madhavan, Shobnana: European Economic Integration and Sustainable Development. Institutions, Issues and Policies. London: McGraw-Hill Book Company, 1996. Pp.48-132 & 203-228.
Welford, Richard & Prescott, Kate: European Business. An Issue-Based Approach. 3.ed. London: Pitman Publishing, 1996. Pp. 116-157 & 463-473.
Piggott, J. and Cook, M, 1993 , International Business Economics: A European Perspective, Longman, New York.
Willem, M, 1993 , The Economics of European Integration: Theory, Practice, Policy, Dartmouth, Aldershot, England

Způsob a kritéria hodnocení

Grades will be based on problem sets and written pair assignment and its presentation (20%), essay (20%), final exam (60%). The final exam will be closed book and will be comprehensive.

Jazyk výuky

angličtina

Osnovy výuky

Introduction: Business and Economy in the 'New' Europe
b) The EU Treaty and European Business
c) The Single European Market
d) The European Economic and Monetary Union (EMU)
e) Euro currency: Implications for corporate strategies
f) 6. Competition, Aid and Industry: EU Policy Action
g) The European Workforce: Change and Regulation
h) The Greening of European Business: Environmental Policies and Management
i) European Business: Competing in the Global Marketplace
j) The Foreign Trade relations of the EU vis-?-vis the US, Japan, China

Cíl

a) To provide students a knowledge and understanding of the governance and business policies of the European Union,
b) To describe students an international business context, in order to further and understanding of the European business environment
c) To show students the impact of EU policies on the European business environment and on corporate strategies developed in response to these policies.

Vymezení kontrolované výuky a způsob jejího provádění a formy nahrazování zameškané výuky

Nutná účast na výuce a prostudování literatury, na níž je předmet vystaven. Kontrola je v kompetenci vyučujícího.

Zařazení předmětu ve studijních plánech

  • Program MGR magisterský navazující

    obor MGR-PFO , 2. ročník, zimní semestr, 4 kredity, povinný

Typ (způsob) výuky

 

Přednáška

26 hod., nepovinná

Vyučující / Lektor