Course detail

Marketing and management

FAST-6V6Acad. year: 2020/2021

Marketing as business philosophy. Strategic marketing. Analysis of market, surroundings of competition. SWOT analysis, analysis of opportunities and dangers of firm. Prescription of firm’s aims. Typal variants of marketing strategies. Function of market. Product policy. Company organisations. Tools of management. Leading styles and principles.

Language of instruction

Czech

Number of ECTS credits

5

Guarantor

PhDr. Dana Linkeschová, CSc.

Department

Institute of Structural Economics and Management (EKR)

Learning outcomes of the course unit

Not applicable.

Prerequisites

Knowledge of basic economical terms and relations. Basics of economy of building industry company.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Not applicable.

Assesment methods and criteria linked to learning outcomes

Not applicable.

Course curriculum

1. Marketing as business philosophy.
2. Strategic marketing
3. Analysis of market, surroundings of competition.
4. SWOT analysis
5. Analysis of opportunities and dangers of firm.
6. Prescription of firm’s aims.
7. Typal variants of marketing strategies.
8. Function of market.
9. Product policy.
10. Company organisations.
11. Tools of management.
12. Leading styles and principles.
13. Managers and managerial abilities. Human resources management.

Work placements

Not applicable.

Aims

Obtaining marketing abilities in building production and in production of building materials. Being able to orientate oneself in organisational structures and invoke basic principles of management.

Specification of controlled education, way of implementation and compensation for absences

Extent and forms are specified by guarantor’s regulation updated for every academic year.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Sekanina I.: Marketing ve stavebnictví. VUT FAST

Recommended reading

Not applicable.

Type of course unit

 

Lecture

26 hours, optionally

Teacher / Lecturer

PhDr. Dana Linkeschová, CSc.

Exercise

26 hours, compulsory

Teacher / Lecturer

PhDr. Dana Linkeschová, CSc.