FP-PLABAcad. year: 2020/2021
The aim of the course is to provide students with basic information and knowledge about private business and to teach them how to apply this information when setting up their own small business, which will operate in IT, web and mobile applications.
Learning outcomes of the course unit
Knowledge: Students will be familiar with all the essentials of setting up their own small business, including related areas of marketing, human resources and small business finance. Students will be able to actively do business, ie establish and manage a small business.
Skills: Specialize students and give them enough skills to set up and manage their own small business.
Competence: The student will be competent for their own business in IT, web and mobile applications.
Before studying the subject, students must have the following knowledge and skills: creative thinking for starting their own small business, the ability to communicate and present their ideas both in a team and individually.
Recommended optional programme components
Recommended or required reading
BURNS, P. Entrepreneurship and Small Business Management. Fourth Edition. London: Palgrave, 2016. 540 pp. ISBN978-1-137-43035-9. (EN)
KORÁB, V. a V. BUMBEROVÁ. Drobné podnikání. Brno: CERM, 2014, 65 s. ISBN 80-214-2651-9.
SRPOVÁ, J. V. ŘEHOŘ a kol. Základy podnikání. Teoretické poznatky, příklady a zkušenosti českých podnikatelů. Praha: Grada, 2010. ISBN 978-80-247-3339-5.
STAŇKOVÁ, A. Podnikáme úspěšně s malou formou. 1. vydání. Praha: C. H. BECK pro praxi. 2007. 199 s. ISBN 978-80-7179-926-9.
VEBER, J., SRPOVÁ, J. a kol. Podnikání malé a střední firmy. Praha: Grada, 2005. ISBN 80-247-1069-2.
Maurya Ash. LEAN PODNIKÁNÍ. Přejděte od plánu A k plánu, který funguje. BizBooks, 2016. ISBN 978-80-265-0506-8. (CS)
CROLL, Alistair; YOSKOVITZ, Benjamin; JUREK, Viktor. Lean analýza: využijte data k rychlejšímu vybudování lepšího start-upu. BizBooks, 2016. (CS)
Ries, Eric. Lean startup: jak budovat úspěšný byznys na základě neustálé inovace. BizBooks, 2015. (CS)
Osterwalder, A. a kolektiv. Tvorba business modelů: příručka pro vizionáře, inovátory a všechny, co se nebojí výzev. 2. vydání. BizBooks, 2015, 278 stran. ISBN 978-80-265-0425-2. (CS)
Planned learning activities and teaching methods
The course is taught in the form of lectures, which have the character of the explanation of the basic principles and theory of the discipline. The seminar is focused on practical mastery of the subject matter discussed at lectures. In the seminars, case studies are used to solve the problem, to deal with the critical problem of the solved problem and team work.
Assesment methods and criteria linked to learning outcomes
To successfully complete the course, students must prepare a semester project (business model Lean Canvas to establish their own small business) and pass the final test.
Award of a graded credit: in order to be awarded a credit, the following conditions are required:
• Elaboration of a semester project in a specified period - 50 points.
Reasons for not granting the credit !!:
• failure to submit work within the deadline,
• more than one absence,
• failure to present a business plan.
To successfully complete the course, it is necessary to take a final test - 50 points.
The test will be mainly from the information given in the lectures. The test will consist of 5 open questions. Students must obtain at least 26 points from the written test. If the student does not obtain at least the mentioned 26 points in the 1st term, he / she has the opportunity to pass a corrective written test. The test is a mandatory part for the successful completion of the course and will take place either in the environment of MS Teams, or in the case of improving the hygienic situation in writing.
Language of instruction
Content of lectures:
1. Introduction to small business issues, history, basic terms, definitions, facts.
2. Starting a small business step by step.
3. Lean Canvas business model of a small company.
4. Selection of business entity, advantages and disadvantages.
5. Location of a small business.
6. Business strategy.
7. Small business growth model, stages and crisis.
8. Small business resource management.
9. Limited marketing
10. Financial aspects of business, start-up capital.
11. Internationalization of a small business.
12. Exit of a small business, insolvency law.
13. New business ttrends, S and C products.
The objective of the course is to provide students with specialization in the preparation and management of their own future small businesses. The business itself will be focused on IT, web and mobile applications. Emphasis will also be placed on management, marketing and financial aspects of small businesses.
Specification of controlled education, way of implementation and compensation for absences
During the semester students work on semestral work. Attendance at seminars is compulsory and checked, with one absence allowed, which the student does not have to report and apologize for. Moving between exercises is possible after individual agreement with the teacher. Exercise can be replaced in another group by individual agreement.
Classification of course in study plans