FEKT-HBENAcad. year: 2020/2021
The course focuses on characteristic features of professional business communication. Students will be introduced to the LSP language in common economic and business contexts.
The course develops students´general and business vocabulary as well as grammatical structures typical for technical language. The stress is put not only on the development of communication skills, but also on the ability to use the acquired knowledge actively within case studies that cover topical events.
Learning outcomes of the course unit
At the end of this course, students should be able to:
- orientate themselves in English economic terminology relating to the covered topics,
- read and understand authentic professional texts at the upper-intermediate level,
- discuss covered economic topics,
- apply gained specialized terminology in simulations of negotiations and business meetings,
- apply specialized terminology in business negotiations, presentations, communication within international teams, or business correspondence.
Knowledge of English at B2 level according to the Common European Framework of Reference for Languages. Completion of the subject Practical English 2.
Students are able to:
- use the grammatical structures according to the requirements of the given level,
- apply the knowledge of both formal and informal style in written communication,
- use the language means for the description of places and people,
- list and describe a number of free time activities and sport disciplines and discuss them in different social contexts,
- characterize different jobs and professions,
- communicate in the situations connected with travelling,
- disccuss the problems of tourism,
- express their opinion on media, especially the Internet and other electronic media,
- describe essential features of the scientific and technological development and its influence on lifestyle,
- give an account of different environmental problems and explain them in different contexts.
Recommended optional programme components
Recommended or required reading
Trappe, Tonya, and Graham Tullis. Intelligent Business Upper Intermediate. Coursebook. Harlow: Pearson Education Limited, 2006.
Johnson, Christine, and Irene Barrall. Intelligent Business Upper Intermediate. Skills Book. Harlow: Pearson Education Limited, 2006.
MacKenzie, Ian. English for Business Studies. Cambridge: Cambridge University Press, 2010.
Mascull, Bill. Business Vocabulary in Use Advanced. Cambridge: Cambridge University Press, 2004.
Trappe, Tonya, and Graham Tullis. Intelligent Business Upper Intermediate. Style Guide. Harlow: Pearson Education Limited, 2006.
Hunter, Amie et al. Business Communication. Coursebook. Oxford: Oxford University Press, 2014. (CS)
Harrison, Andrew. Business Environment in a Global Context. 2nd Edition. Oxford: Oxford University Press, 2013. (CS)
Planned learning activities and teaching methods
Exercises promote the practical mastery of the subject presented in lectures or assigned for individual study with the active participation of students.
Work with texts (textbook, book)
Monologic (explanation, lecture, briefing)
Presentation (static projection)
Computer-aided learning (e-learning)
Assesment methods and criteria linked to learning outcomes
75% active participation in classes and continuous completion of tasks.
Credit requirements - max. 40 points, min. 24 points:
E-learning tests in Credit Zone - max. 10 points.
Credit test - max. 30 points
Exam requirements - consist of two parts with max. 60 points.
1) Listening comprehension - max. 30 points, min. 15 points
2) Reading comprehension - max. 30 points, min. 15 points
The maximum number of points obtained in the course is 100.
Language of instruction
The following topics will be covered during the semester:
I Business practice:
1 Recruitment: job application, recruitment stages, digitalization and mobile technology in human resources
2 Management: functions of a management, characteristics of a good manager, managerial skills
3 Company structure: types of company structure, acquisitions, mergers, building business relationships
4 Negotiating: types of negotiations, negotiators' strategies, developing BATNA, cross-cultural negotiations
5 Project management: project phases, tasks within each phase, possible risks and their solution
6 Teamworking: team roles and responsibilities, effective teambuilding with focus on relevant communication skills
7 Meetings: types of meetings, meeting techniques, attending and chairing a meeting, digital technologies
8 Business informatics: corporate information systems and creating company websites
9 Marketing: market segmentation, marketing research, marketing mix, the role of digital media in advertising
10 Presentation skills: types of presentations and their structure, preparation, technical equipment, presentation in terms of multinational corporates
II Cross-Cultural Business Behaviour:
1 Managing: linear-active vs. multi-active vs. reactive cultures
2 Team-working: individualist vs. collectivist cultures
3 Presentations and meetings: monochronic vs. synchronic cultures
4 Bargaining and negotiating: deal-focused (confrontational) vs. relationship-focused (harmonising)
5 Business relationships and making small talk: specific vs. diffuse cultures
6 Attitudes to criticism: specific vs. diffuse cultures
7 Attitudes to risk: high certainty avoidance vs. low certainty avoidance
8 Meetings: consensus-oriented vs. results-oriented cultures
9 Giving presentations: substance-oriented vs. style-oriented cultures, low context vs. high context cultures
10 Questioning styles: direct vs. indirect cultures.
The course focuses on characteristic features of professional business communication. Students will be introduced to the LSP language in common economic and business contexts, which represents:
- activation of grammatical structures typical for technical language,
- enhancing their general and business vocabulary,
- communication and presentation skills in terms of working environment,
- application of principles of business correspondence.
Specification of controlled education, way of implementation and compensation for absences
The content and forms of instruction in the course are specified by a regulation issued by the lecturer responsible for the course and updated for every academic year.
The course takes over 13 weeks in the form of language exercises. 75% active participation in seminars is required. Absence must be properly apologized. If the absence exceeds 75%, missed classes must be compensated by students.