Course detail

Strategy Of Competitive Encounters

FP-PsksPAcad. year: 2018/2019

The aim of the subject is to gain knowledge from the preparation and management area of competitiveness. Also some competitive practises using in Czech Republic will be discussed. Students will also meet with specific information system of the company.

Learning outcomes of the course unit

Students will have a clear idea of modern approaches and methods applied for preparation and management of the competitive struggle with another company.


Process of corporate strategic management, analysis of domain environment of the company, analysis of corporate internal factors


Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

BARTES,F., DOSTÁL,V. Strategie konkurenčních střetů. Studijní texty. Fakulta podnikatelská . VUT v Brně. Brno: PC DIR, 1999. ISBN 80 – 214 – 1496 -0. (CS)
BARTES,F. Konkurenční strategie firmy. 1. vyd. Praha: Management Press, 1997. 128 s. ISBN 80 – 85943 – 41 - 7. (CS)
PORTER,M. Konkurenční strategie. Praha: Victoria Pubblishing, 1994. ISBN 80 – 85605 – 11 – 2. (CS)
PORTER,M. Konkurenční výhoda. Praha: Victoria Pubblishing, 1994. ISBN 80 – 85605 – 12 – 0. (CS)
BARTES, F. KOnkurenční strategie firmy. Praha: Management Press, 1997. 128 s. ISBN 80-85943-41-7. (CS)
KOTLER,P. Marketing management. 2.upravené vydání. Praha: Victoria Pubblishing, 1995. ISBN 80 – 85605 – 08 – 2. (CS)

Planned learning activities and teaching methods

Lectures consist of an explanation of basic principles, methodology of the discipline, problems and their solutions.
Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.

Assesment methods and criteria linked to learning outcomes

Course – unit credit
To obtain the credit it is required:
a) Active participation in the exercises - the teacher evaluates
b) Recognized seminar work.
The exam has a written form. Only those students who have written credit in the IS are eligible to participate.
The exam consists of three theoretical open questions, the answer time is 30 minutes. It is evaluated:
a) Proper identification of the problem
b) The method and scope of the problem with emphasis on its explanation.
The answer to each question is evaluated separately. The final score is given by the arithmetic mean. The exam is classified according to the ECTS scale. Incorrect and unreadable responses are considered as inappropriate.

Language of instruction


Work placements

Not applicable.

Course curriculum

Features of competitive clashes
Attacking the concept of a competitive clash
Competitive strategy clashes


The main objective of the course is to provide students with necessary knowledge and skills from the field of preparation for and management of the competitive struggle with another company

Specification of controlled education, way of implementation and compensation for absences

Control of results of independent work on specified tasks. Excused absence from seminars make be compensated for via additional condition set by the teacher, usually via elaboration of partial written task.

Classification of course in study plans

  • Programme MGR Master's

    branch MGR-PFO , 2. year of study, summer semester, 4 credits, compulsory

Type of course unit



20 hours, optionally

Teacher / Lecturer


10 hours, compulsory

Teacher / Lecturer