Course detail

Business and Inovation in IT

FIT-JPIAcad. year: 2013/2014

Item has no anotation.

Language of instruction

Czech

Number of ECTS credits

5

Mode of study

Not applicable.

Guarantor

doc. Ing. Richard Růžička, Ph.D., MBA

Department

Faculty of Information Technology (FIT)

Learning outcomes of the course unit

Item has no knowledges.

Prerequisites

There are no prerequisites

Co-requisites

Not applicable.

Planned learning activities and teaching methods

The course uses teaching methods in form of Lecture - 2 teaching hours per week, Exercise - 1 teaching hour per week, Computer exercise - 1 teaching hour per week, Projects - 1 teaching hour per week.

Assesment methods and criteria linked to learning outcomes

Výuka není kontrolována.

Course curriculum

Not applicable.

Work placements

Not applicable.

Aims

Item has no goals.

Specification of controlled education, way of implementation and compensation for absences

There are no checked study.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

  • Peter F. Drucker: The Essential Drucker
  • Richard Koch: Pravidlo 80/20
  • CzechInvest: Jak napsat podnikatelský plán
  • Miroslav Keřkovský: Strategické řízení. Teorie pro praxi
  • Philip Kotler: Marketing Management
  • Michael E. Porter: Konkurenční strategie

Recommended reading

  • Peter F. Drucker: The Essential Drucker
  • Richard Koch: Pravidlo 80/20
  • CzechInvest: Jak napsat podnikatelský plán
  • Miroslav Keřkovský: Strategické řízení. Teorie pro praxi
  • Philip Kotler: Marketing Management
  • Michael E. Porter: Konkurenční strategie
  • Paul Hauge: Průzkum trhu
  • Miroslav Foret: Marketingová komunikace
  • David Plesnak: Innovation for underdogs
  • W. Chan Kim - Renée Mauborgne: Strategie modrého oceánu

Classification of course in study plans

  • Programme IT-MGR-2 Master's

    branch MBI , any year of study, summer semester, elective
    branch MPV , any year of study, summer semester, elective
    branch MGM , any year of study, summer semester, elective
    branch MSK , any year of study, summer semester, elective
    branch MIS , any year of study, summer semester, elective
    branch MBS , any year of study, summer semester, elective
    branch MIN , any year of study, summer semester, elective
    branch MMI , any year of study, summer semester, elective
    branch MMM , any year of study, summer semester, elective

Type of course unit

 

Lecture

16 hours, optionally

Teacher / Lecturer

doc. Ing. Richard Růžička, Ph.D., MBA

Fundamentals seminar

4 hours, optionally

Teacher / Lecturer

doc. Ing. Richard Růžička, Ph.D., MBA

Exercise in computer lab

4 hours, optionally

Teacher / Lecturer

doc. Ing. Richard Růžička, Ph.D., MBA

Project

28 hours, optionally

Teacher / Lecturer

doc. Ing. Richard Růžička, Ph.D., MBA