Course detail

Strategy Of Competitive Encounters

FP-PsksPAcad. year: 2012/2013

The aim of the subject is to gain knowledge from the preparation and management area of competitiveness. Also some competitive practises using in Czech Republic will be discussed. Students will also meet with specific information system of the company.

Language of instruction

Czech

Number of ECTS credits

3

Mode of study

Not applicable.

Guarantor

doc. Ing. František Bartes, CSc.

Department

Institute of Economics (ÚE)

Learning outcomes of the course unit

Students will have a clear idea of modern approaches and methods applied for preparation and management of the competitive struggle with another company.

Prerequisites

Process of corporate strategic management, analysis of domain environment of the company, analysis of corporate internal factors

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

Conditions for awarding the course-unit credit:
1. Active participation in exercises will be controlled and assessed by teacher – max. 100 points.
2. Successful completion of credit test – max assessment: 100 points in due term, 80 points in resit exam and 60 points in second resit exam.
3. Successful elaboration of semester work in a preset deadline. Maximum 100 points for handing over on the deadline max 80 points for late handing over.
4. Total number of points for awarding the course-unit credit has to be higher than 150.

Course curriculum

Topics of lectures are as follows:
Basic philosophy of the offensive approach to the competitive struggle
Optimal concentration of forces
Shock effect
Choosing the of a place for a struggle
Strategy means and goals adjustment
Changes in the way of struggle management
Samurai principles of the competitive struggle management
Readiness of the Czech TOP management for the competitive struggles
Specific information system of a company

Work placements

Not applicable.

Aims

The main objective of the course is to provide students with necessary knowledge and skills from the field of preparation for and management of the competitive struggle with another company

Specification of controlled education, way of implementation and compensation for absences

Control of results of independent work on specified tasks. Excused absence from seminars make be compensated for via additional condition set by the teacher, usually via elaboration of partial written task.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

BARTES,F., DOSTÁL,V. Strategie konkurenčních střetů. Studijní texty. Fakulta podnikatelská . VUT v Brně. Brno: PC DIR, 1999. ISBN 80 – 214 – 1496 -0. (CS)
PORTER,M. Konkurenční výhoda. Praha: Victoria Pubblishing, 1994. ISBN 80 – 85605 – 12 – 0. (CS)

Recommended reading

BARTES,F. Konkurenční strategie firmy. 1. vyd. Praha: Management Press, 1997. 128 s. ISBN 80 – 85943 – 41 - 7. (CS)
PORTER,M. Konkurenční strategie. Praha: Victoria Pubblishing, 1994. ISBN 80 – 85605 – 11 – 2. (CS)
KOTLER,P. Marketing management. 2.upravené vydání. Praha: Victoria Pubblishing, 1995. ISBN 80 – 85605 – 08 – 2. (CS)

Classification of course in study plans

  • Programme MGR Master's

    branch MGR-PFO , 2. year of study, winter semester, compulsory-optional

Type of course unit

 

Lecture

13 hours, optionally

Teacher / Lecturer

doc. Ing. František Bartes, CSc.

Syllabus

Topics of lectures are as follows:
Basic philosophy of the offensive approach to the competitive struggle
Optimal concentration of forces
Shock effect
Choosing the of a place for a struggle
Strategy means and goals adjustment
Changes in the way of struggle management
Samurai principles of the competitive struggle management
Readiness of the Czech TOP management for the competitive struggles
Specific information system of a company

Exercise

13 hours, compulsory

Teacher / Lecturer

Ing. Jaroslav Rompotl

Syllabus

The seminars are focused on practising the lectured topics and elaboration of case studies (both individually and in teams).