Publication detail

Machine Learning in Marketing

JANKOVÁ, Z.

Original Title

Machine Learning in Marketing

Type

lecture

Language

English

Original Abstract

Machine learning falls into the broad field of artificial intelligence and deals with systems that are capable of autonomously adapting to a changing environment. Machine Learning is a scientific discipline that deals with mathematical algorithms and structures that have the ability to learn general knowledge from historical data.

Keywords

artificial intelligence; AI; deep learning; machine learning; marketing

Authors

JANKOVÁ, Z.

Released

22. 5. 2023

Publisher

University of Applied Sciences Leiden

Location

Leiden, Netherlands

Pages from

1

Pages to

30

Pages count

30

BibTex

@misc{BUT183630,
  author="Zuzana {Janková}",
  title="Machine Learning in Marketing",
  year="2023",
  pages="1--30",
  publisher="University of Applied Sciences Leiden",
  address="Leiden, Netherlands",
  note="lecture"
}