Detail publikace

Machine Learning in Marketing

JANKOVÁ, Z.

Originální název

Machine Learning in Marketing

Typ

přednáška

Jazyk

angličtina

Originální abstrakt

Machine learning falls into the broad field of artificial intelligence and deals with systems that are capable of autonomously adapting to a changing environment. Machine Learning is a scientific discipline that deals with mathematical algorithms and structures that have the ability to learn general knowledge from historical data.

Klíčová slova

artificial intelligence; AI; deep learning; machine learning; marketing

Autoři

JANKOVÁ, Z.

Vydáno

22. 5. 2023

Nakladatel

University of Applied Sciences Leiden

Místo

Leiden, Netherlands

Strany od

1

Strany do

30

Strany počet

30

BibTex

@misc{BUT183630,
  author="Zuzana {Janková}",
  title="Machine Learning in Marketing",
  year="2023",
  pages="1--30",
  publisher="University of Applied Sciences Leiden",
  address="Leiden, Netherlands",
  note="lecture"
}