Publication detail

An Analysis of Terminology of Concepts of Competitiveness in the Presentations of Strategic Development of Selected Car Manufacturers

ZICH, R.

Original Title

An Analysis of Terminology of Concepts of Competitiveness in the Presentations of Strategic Development of Selected Car Manufacturers

English Title

An Analysis of Terminology of Concepts of Competitiveness in the Presentations of Strategic Development of Selected Car Manufacturers

Type

journal article - other

Language

en

Original Abstract

The primary objective of presented research represents evaluation of terminology applied to presentation of strategic plans of companies. The purpose of research was both evaluation of applicability of terminology, defined in the theoretical level in the context of company practice, and in - wider context - search for links among used approach of presentation, terminology and factual behavior of companies. The results show five key findings. First, terminologies defined on the basis of the analysis of three concepts of competitiveness share crucial common features. Second, the approach of presentation used by evaluated companies is still being developed, and reflects both external influences and internal aspects. Third, the manner, used by analyzed car producers is rather significant element of its competitive behavior and, in certain range, such manner reflects the approach to strategic development of competitiveness. Fourth, companies on similar level of own development tend to use similar way of communication. Fifth, period of economic crisis had less significant impact on development of communication of company generally evaluated as less successful.

English abstract

The primary objective of presented research represents evaluation of terminology applied to presentation of strategic plans of companies. The purpose of research was both evaluation of applicability of terminology, defined in the theoretical level in the context of company practice, and in - wider context - search for links among used approach of presentation, terminology and factual behavior of companies. The results show five key findings. First, terminologies defined on the basis of the analysis of three concepts of competitiveness share crucial common features. Second, the approach of presentation used by evaluated companies is still being developed, and reflects both external influences and internal aspects. Third, the manner, used by analyzed car producers is rather significant element of its competitive behavior and, in certain range, such manner reflects the approach to strategic development of competitiveness. Fourth, companies on similar level of own development tend to use similar way of communication. Fifth, period of economic crisis had less significant impact on development of communication of company generally evaluated as less successful.

Keywords

competitiveness, competitive advantage, core competence, resource based view, strategy, success-ability

RIV year

2014

Released

30.11.2014

Pages from

13

Pages to

24

Pages count

12

BibTex


@article{BUT113115,
  author="Robert {Zich}",
  title="An Analysis of Terminology of Concepts of Competitiveness in the Presentations of Strategic Development of Selected Car Manufacturers",
  annote="The primary objective of presented research represents evaluation of terminology applied to presentation of strategic plans of companies. The purpose of research was both evaluation of applicability of terminology, defined in the theoretical level in the context of company practice, and in - wider context - search for links among used approach of presentation, terminology and factual behavior of companies. The results show five key findings. First, terminologies defined on the basis of the analysis of three concepts of competitiveness share crucial common features. Second, the approach of presentation used by evaluated companies is still being developed, and reflects both external influences and internal aspects. Third, the manner, used by analyzed car producers is rather significant element of its competitive behavior and, in certain range, such manner reflects the approach to strategic development of competitiveness. Fourth, companies on similar level of own development tend to use similar way of communication. Fifth, period of economic crisis had less significant impact on development of communication of company generally evaluated as less successful.",
  chapter="113115",
  number="1",
  volume="1",
  year="2014",
  month="november",
  pages="13--24",
  type="journal article - other"
}