Detail publikace

An Analysis of Terminology of Concepts of Competitiveness in the Presentations of Strategic Development of Selected Car Manufacturers

ZICH, R.

Originální název

An Analysis of Terminology of Concepts of Competitiveness in the Presentations of Strategic Development of Selected Car Manufacturers

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

The primary objective of presented research represents evaluation of terminology applied to presentation of strategic plans of companies. The purpose of research was both evaluation of applicability of terminology, defined in the theoretical level in the context of company practice, and in - wider context - search for links among used approach of presentation, terminology and factual behavior of companies. The results show five key findings. First, terminologies defined on the basis of the analysis of three concepts of competitiveness share crucial common features. Second, the approach of presentation used by evaluated companies is still being developed, and reflects both external influences and internal aspects. Third, the manner, used by analyzed car producers is rather significant element of its competitive behavior and, in certain range, such manner reflects the approach to strategic development of competitiveness. Fourth, companies on similar level of own development tend to use similar way of communication. Fifth, period of economic crisis had less significant impact on development of communication of company generally evaluated as less successful.

Klíčová slova

competitiveness, competitive advantage, core competence, resource based view, strategy, success-ability

Autoři

ZICH, R.

Rok RIV

2014

Vydáno

30. 11. 2014

ISSN

2336-2693

Periodikum

Central European Journal of Management

Ročník

1

Číslo

1

Stát

Česká republika

Strany od

13

Strany do

24

Strany počet

12

BibTex

@article{BUT113115,
  author="Robert {Zich}",
  title="An Analysis of Terminology of Concepts of Competitiveness in the Presentations of Strategic Development of Selected Car Manufacturers",
  journal="Central European Journal of Management",
  year="2014",
  volume="1",
  number="1",
  pages="13--24",
  issn="2336-2693"
}