Publication detail
EVALUATION OF APPROACHES USING THE PRODUCT LIFECYCLE
SYCHROVÁ, L.
Original Title
EVALUATION OF APPROACHES USING THE PRODUCT LIFECYCLE
English Title
EVALUATION OF APPROACHES USING THE PRODUCT LIFECYCLE
Type
journal article - other
Language
en
Original Abstract
Aim of this paper is to present and discuss approaches that use the product life cycle (PLC) and their application to corporate marketing. Product life cycle describes how the product grows over time. Theory of literature identifies various stages as follows: introduction, growth, maturity, decline. Throughout these stages, companies have different costs, profits, pricing strategy, marketing goal or number of customers or different rivalry competition. The main objective of this paper is to map the PLC effect on business activity and the consequent impact of these influences on corporate marketing across all stages of the PLC.
English abstract
Aim of this paper is to present and discuss approaches that use the product life cycle (PLC) and their application to corporate marketing. Product life cycle describes how the product grows over time. Theory of literature identifies various stages as follows: introduction, growth, maturity, decline. Throughout these stages, companies have different costs, profits, pricing strategy, marketing goal or number of customers or different rivalry competition. The main objective of this paper is to map the PLC effect on business activity and the consequent impact of these influences on corporate marketing across all stages of the PLC.
Keywords
Product Lifecycle, Product Lifecycle Management, Measurement, Marketing, Efficiency
RIV year
2012
Released
28.03.2012
Pages from
1479
Pages to
1483
Pages count
150
BibTex
@article{BUT95336,
author="Lucie {Jedličková}",
title="EVALUATION OF APPROACHES USING THE PRODUCT LIFECYCLE",
annote="Aim of this paper is to present and discuss approaches that use the product life cycle (PLC) and their application to corporate marketing. Product life cycle describes how the product grows over time. Theory of literature identifies various stages as follows: introduction, growth, maturity, decline. Throughout these stages, companies have different costs, profits, pricing strategy, marketing goal or number of customers or different rivalry competition. The main objective of this paper is to map the PLC effect on business activity and the consequent impact of these influences on corporate marketing across all stages of the PLC.",
chapter="95336",
number="4",
volume="17",
year="2012",
month="march",
pages="1479--1483",
type="journal article - other"
}