Publication detail

EVALUATION OF APPROACHES USING THE PRODUCT LIFECYCLE

SYCHROVÁ, L.

Original Title

EVALUATION OF APPROACHES USING THE PRODUCT LIFECYCLE

English Title

EVALUATION OF APPROACHES USING THE PRODUCT LIFECYCLE

Type

journal article - other

Language

en

Original Abstract

Aim of this paper is to present and discuss approaches that use the product life cycle (PLC) and their application to corporate marketing. Product life cycle describes how the product grows over time. Theory of literature identifies various stages as follows: introduction, growth, maturity, decline. Throughout these stages, companies have different costs, profits, pricing strategy, marketing goal or number of customers or different rivalry competition. The main objective of this paper is to map the PLC effect on business activity and the consequent impact of these influences on corporate marketing across all stages of the PLC.

English abstract

Aim of this paper is to present and discuss approaches that use the product life cycle (PLC) and their application to corporate marketing. Product life cycle describes how the product grows over time. Theory of literature identifies various stages as follows: introduction, growth, maturity, decline. Throughout these stages, companies have different costs, profits, pricing strategy, marketing goal or number of customers or different rivalry competition. The main objective of this paper is to map the PLC effect on business activity and the consequent impact of these influences on corporate marketing across all stages of the PLC.

Keywords

Product Lifecycle, Product Lifecycle Management, Measurement, Marketing, Efficiency

RIV year

2012

Released

28.03.2012

Pages from

1479

Pages to

1483

Pages count

150

BibTex


@article{BUT95336,
  author="Lucie {Jedličková}",
  title="EVALUATION OF APPROACHES USING THE PRODUCT LIFECYCLE",
  annote="Aim of this paper is to present and discuss approaches that use the product life cycle (PLC) and their application to corporate marketing. Product life cycle describes how the product grows over time. Theory of literature identifies various stages as follows: introduction, growth, maturity, decline. Throughout these stages, companies have different costs, profits, pricing strategy, marketing goal or number of customers or different rivalry competition. The main objective of this paper is to map the PLC effect on business activity and the consequent impact of these influences on corporate marketing across all stages of the PLC.",
  chapter="95336",
  number="4",
  volume="17",
  year="2012",
  month="march",
  pages="1479--1483",
  type="journal article - other"
}