Detail publikace

EVALUATION OF APPROACHES USING THE PRODUCT LIFECYCLE

SYCHROVÁ, L.

Originální název

EVALUATION OF APPROACHES USING THE PRODUCT LIFECYCLE

Anglický název

EVALUATION OF APPROACHES USING THE PRODUCT LIFECYCLE

Jazyk

en

Originální abstrakt

Aim of this paper is to present and discuss approaches that use the product life cycle (PLC) and their application to corporate marketing. Product life cycle describes how the product grows over time. Theory of literature identifies various stages as follows: introduction, growth, maturity, decline. Throughout these stages, companies have different costs, profits, pricing strategy, marketing goal or number of customers or different rivalry competition. The main objective of this paper is to map the PLC effect on business activity and the consequent impact of these influences on corporate marketing across all stages of the PLC.

Anglický abstrakt

Aim of this paper is to present and discuss approaches that use the product life cycle (PLC) and their application to corporate marketing. Product life cycle describes how the product grows over time. Theory of literature identifies various stages as follows: introduction, growth, maturity, decline. Throughout these stages, companies have different costs, profits, pricing strategy, marketing goal or number of customers or different rivalry competition. The main objective of this paper is to map the PLC effect on business activity and the consequent impact of these influences on corporate marketing across all stages of the PLC.

Dokumenty

BibTex


@article{BUT95336,
  author="Lucie {Jedličková}",
  title="EVALUATION OF APPROACHES USING THE PRODUCT LIFECYCLE",
  annote="Aim of this paper is to present and discuss approaches that use the product life cycle (PLC) and their application to corporate marketing. Product life cycle describes how the product grows over time. Theory of literature identifies various stages as follows: introduction, growth, maturity, decline. Throughout these stages, companies have different costs, profits, pricing strategy, marketing goal or number of customers or different rivalry competition. The main objective of this paper is to map the PLC effect on business activity and the consequent impact of these influences on corporate marketing across all stages of the PLC.",
  chapter="95336",
  number="4",
  volume="17",
  year="2012",
  month="march",
  pages="1479--1483",
  type="journal article - other"
}