Detail publikace

EVALUATION OF APPROACHES USING THE PRODUCT LIFECYCLE

SYCHROVÁ, L.

Originální název

EVALUATION OF APPROACHES USING THE PRODUCT LIFECYCLE

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

Aim of this paper is to present and discuss approaches that use the product life cycle (PLC) and their application to corporate marketing. Product life cycle describes how the product grows over time. Theory of literature identifies various stages as follows: introduction, growth, maturity, decline. Throughout these stages, companies have different costs, profits, pricing strategy, marketing goal or number of customers or different rivalry competition. The main objective of this paper is to map the PLC effect on business activity and the consequent impact of these influences on corporate marketing across all stages of the PLC.

Klíčová slova

Product Lifecycle, Product Lifecycle Management, Measurement, Marketing, Efficiency

Autoři

SYCHROVÁ, L.

Rok RIV

2012

Vydáno

28. 3. 2012

ISSN

1822-6515

Periodikum

Economics and management-2007

Ročník

17

Číslo

4

Stát

Litevská republika

Strany od

1479

Strany do

1483

Strany počet

150

BibTex

@article{BUT95336,
  author="Lucie {Jedličková}",
  title="EVALUATION OF APPROACHES USING THE PRODUCT LIFECYCLE",
  journal="Economics and management-2007",
  year="2012",
  volume="17",
  number="4",
  pages="1479--1483",
  issn="1822-6515"
}