Publication detail

Aspects of evaluation of the effectiveness of the Czech construction industry due to the life cycle

SYCHROVÁ, L.

Original Title

Aspects of evaluation of the effectiveness of the Czech construction industry due to the life cycle

English Title

Aspects of evaluation of the effectiveness of the Czech construction industry due to the life cycle

Type

journal article - other

Language

en

Original Abstract

Aim of this paper is to map out the specifics of the Czech construction market and justify the relevance of the choice of this sector as a targeted area within the marketing-oriented research work. Article analyzes the construction industry especially from the perspective of construction production, construction contracts, business, construction, and associated development of sales in this field. The purpose is to provide a holistic view of development in the construction industry in recent years and determine whether it is appropriate to target the areas of marketing research. These specific features and aspects are discussed from the perspective of the life cycle of a product / service - construction activity. This contribution was prepared on the FP VUT Brno the number of solved FP-S-11-3/1417 project titled "Innovative approaches in management and marketing in Europe a global environment".

English abstract

Aim of this paper is to map out the specifics of the Czech construction market and justify the relevance of the choice of this sector as a targeted area within the marketing-oriented research work. Article analyzes the construction industry especially from the perspective of construction production, construction contracts, business, construction, and associated development of sales in this field. The purpose is to provide a holistic view of development in the construction industry in recent years and determine whether it is appropriate to target the areas of marketing research. These specific features and aspects are discussed from the perspective of the life cycle of a product / service - construction activity. This contribution was prepared on the FP VUT Brno the number of solved FP-S-11-3/1417 project titled "Innovative approaches in management and marketing in Europe a global environment".

Keywords

Czech construction industry, effectiveness, building products, construction contracts, construction work, the annual comparison, the life cycle of service / product life-cycle

RIV year

2011

Released

16.11.2011

Location

Vilnius

Pages from

151

Pages to

157

Pages count

7

BibTex


@article{BUT75453,
  author="Lucie {Jedličková}",
  title="Aspects of evaluation of the effectiveness of the Czech construction industry due to the life cycle",
  annote="Aim of this paper is to map out the specifics of the Czech construction market and justify the relevance of the choice of this sector as a targeted area within the marketing-oriented research work. Article analyzes the construction industry especially from the perspective of construction production, construction contracts, business, construction, and associated development of sales in this field. The purpose is to provide a holistic view of development in the construction industry in recent years and determine whether it is appropriate to target the areas of marketing research. These specific features and aspects are discussed from the perspective of the life cycle of a product / service - construction activity. This contribution was prepared on the FP VUT Brno the number of solved FP-S-11-3/1417 project titled "Innovative approaches in management and marketing in Europe a global environment".",
  chapter="75453",
  number="1",
  volume="2011",
  year="2011",
  month="november",
  pages="151--157",
  type="journal article - other"
}