Detail publikace

Aspects of evaluation of the effectiveness of the Czech construction industry due to the life cycle

SYCHROVÁ, L.

Originální název

Aspects of evaluation of the effectiveness of the Czech construction industry due to the life cycle

Anglický název

Aspects of evaluation of the effectiveness of the Czech construction industry due to the life cycle

Jazyk

en

Originální abstrakt

Aim of this paper is to map out the specifics of the Czech construction market and justify the relevance of the choice of this sector as a targeted area within the marketing-oriented research work. Article analyzes the construction industry especially from the perspective of construction production, construction contracts, business, construction, and associated development of sales in this field. The purpose is to provide a holistic view of development in the construction industry in recent years and determine whether it is appropriate to target the areas of marketing research. These specific features and aspects are discussed from the perspective of the life cycle of a product / service - construction activity. This contribution was prepared on the FP VUT Brno the number of solved FP-S-11-3/1417 project titled "Innovative approaches in management and marketing in Europe a global environment".

Anglický abstrakt

Aim of this paper is to map out the specifics of the Czech construction market and justify the relevance of the choice of this sector as a targeted area within the marketing-oriented research work. Article analyzes the construction industry especially from the perspective of construction production, construction contracts, business, construction, and associated development of sales in this field. The purpose is to provide a holistic view of development in the construction industry in recent years and determine whether it is appropriate to target the areas of marketing research. These specific features and aspects are discussed from the perspective of the life cycle of a product / service - construction activity. This contribution was prepared on the FP VUT Brno the number of solved FP-S-11-3/1417 project titled "Innovative approaches in management and marketing in Europe a global environment".

Dokumenty

BibTex


@article{BUT75453,
  author="Lucie {Jedličková}",
  title="Aspects of evaluation of the effectiveness of the Czech construction industry due to the life cycle",
  annote="Aim of this paper is to map out the specifics of the Czech construction market and justify the relevance of the choice of this sector as a targeted area within the marketing-oriented research work. Article analyzes the construction industry especially from the perspective of construction production, construction contracts, business, construction, and associated development of sales in this field. The purpose is to provide a holistic view of development in the construction industry in recent years and determine whether it is appropriate to target the areas of marketing research. These specific features and aspects are discussed from the perspective of the life cycle of a product / service - construction activity. This contribution was prepared on the FP VUT Brno the number of solved FP-S-11-3/1417 project titled "Innovative approaches in management and marketing in Europe a global environment".",
  chapter="75453",
  number="1",
  volume="2011",
  year="2011",
  month="november",
  pages="151--157",
  type="journal article - other"
}