Publication detail
Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment
SCHÜLLER, D. RAŠTICOVÁ, M.
Original Title
Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment
English Title
Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment
Type
journal article - other
Language
en
Original Abstract
In this period of increasing competition among universities and demographic decline in the Czech Republic, every manager working within the academic sphere must focus on optimizing the marketing activities of tertiary education. The aim of this study is to analyze the methods and styles of marketing communications universities and their faculties use when communicating with prospective students.
English abstract
In this period of increasing competition among universities and demographic decline in the Czech Republic, every manager working within the academic sphere must focus on optimizing the marketing activities of tertiary education. The aim of this study is to analyze the methods and styles of marketing communications universities and their faculties use when communicating with prospective students.
Keywords
higher-education institutions, marketing communications, marketing communication mix
RIV year
2011
Released
30.09.2011
Location
Zlín
ISBN
1804-171X
Periodical
Journal of Competitiveness
Year of study
2011
Number
3
State
CZ
Pages from
58
Pages to
71
Pages count
14
Documents
BibTex
@article{BUT74051,
author="David {Schüller} and Martina {Rašticová}",
title="Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment",
annote="In this period of increasing competition among universities and demographic decline in the Czech Republic, every manager working within the academic sphere must focus on optimizing the marketing activities of tertiary education. The aim of this study is to analyze the methods and styles of marketing communications universities and their faculties use when communicating with prospective students.",
chapter="74051",
number="3",
volume="2011",
year="2011",
month="september",
pages="58--71",
type="journal article - other"
}