Detail publikace

Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment

SCHÜLLER, D. RAŠTICOVÁ, M.

Originální název

Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment

Anglický název

Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment

Jazyk

en

Originální abstrakt

In this period of increasing competition among universities and demographic decline in the Czech Republic, every manager working within the academic sphere must focus on optimizing the marketing activities of tertiary education. The aim of this study is to analyze the methods and styles of marketing communications universities and their faculties use when communicating with prospective students.

Anglický abstrakt

In this period of increasing competition among universities and demographic decline in the Czech Republic, every manager working within the academic sphere must focus on optimizing the marketing activities of tertiary education. The aim of this study is to analyze the methods and styles of marketing communications universities and their faculties use when communicating with prospective students.

Dokumenty

BibTex


@article{BUT74051,
  author="David {Schüller} and Martina {Rašticová}",
  title="Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment",
  annote="In this period of increasing competition among universities and demographic decline in the Czech Republic, every manager working within the academic sphere must focus on optimizing the marketing activities of tertiary education. The aim of this study is to analyze the methods and styles of marketing communications universities and their faculties use when communicating with prospective students.",
  chapter="74051",
  number="3",
  volume="2011",
  year="2011",
  month="september",
  pages="58--71",
  type="journal article - other"
}