Publication detail
The Importance of Marketing Activities in seeking business opportunities
MILICHOVSKÝ, F. ŠMAKALOVÁ, P.
Original Title
The Importance of Marketing Activities in seeking business opportunities
English Title
The Importance of Marketing Activities in seeking business opportunities
Type
conference proceedings
Language
en
Original Abstract
Current knowledge indicates that there are marketing activities which stand behind successful companies, as a part behavioral aspect of market orientation. Expect customer, there are another groups of stakeholder which is getting to the fore and with which the companies establish, develop and maintain relationships. The aim of the article is to map the importance of marketing activities in seeking business opportunities in the Czech Republic.
English abstract
Current knowledge indicates that there are marketing activities which stand behind successful companies, as a part behavioral aspect of market orientation. Expect customer, there are another groups of stakeholder which is getting to the fore and with which the companies establish, develop and maintain relationships. The aim of the article is to map the importance of marketing activities in seeking business opportunities in the Czech Republic.
Keywords
Stakeholders, customers value, shareholders value, marketing activities, marketing strategy, profitability
Released
27.05.2011
Publisher
FP VUT
Location
Brno
ISBN
978-80-214-4257-3
Pages from
1
Pages to
4
Pages count
4
Documents
BibTex
@proceedings{BUT66211,
author="František {Milichovský} and Petra {Šmakalová}",
title="The Importance of Marketing Activities in seeking business opportunities",
annote="Current knowledge indicates that there are marketing activities which stand behind successful companies, as a part behavioral aspect of market orientation. Expect customer, there are another groups of stakeholder which is getting to the fore and with which the companies establish, develop and maintain relationships. The aim of the article is to map the importance of marketing activities in seeking business opportunities in the Czech Republic.",
address="FP VUT",
chapter="66211",
institution="FP VUT",
year="2011",
month="may",
pages="1--4",
publisher="FP VUT",
type="conference proceedings"
}