Publication detail

The Importance of Marketing Activities in seeking business opportunities

MILICHOVSKÝ, F. ŠMAKALOVÁ, P.

Original Title

The Importance of Marketing Activities in seeking business opportunities

English Title

The Importance of Marketing Activities in seeking business opportunities

Type

conference proceedings

Language

en

Original Abstract

Current knowledge indicates that there are marketing activities which stand behind successful companies, as a part behavioral aspect of market orientation. Expect customer, there are another groups of stakeholder which is getting to the fore and with which the companies establish, develop and maintain relationships. The aim of the article is to map the importance of marketing activities in seeking business opportunities in the Czech Republic.

English abstract

Current knowledge indicates that there are marketing activities which stand behind successful companies, as a part behavioral aspect of market orientation. Expect customer, there are another groups of stakeholder which is getting to the fore and with which the companies establish, develop and maintain relationships. The aim of the article is to map the importance of marketing activities in seeking business opportunities in the Czech Republic.

Keywords

Stakeholders, customers value, shareholders value, marketing activities, marketing strategy, profitability

Released

27.05.2011

Publisher

FP VUT

Location

Brno

ISBN

978-80-214-4257-3

Pages from

1

Pages to

4

Pages count

4

BibTex


@proceedings{BUT66211,
  author="František {Milichovský} and Petra {Šmakalová}",
  title="The Importance of Marketing Activities in seeking business opportunities",
  annote="Current knowledge indicates that there are marketing activities which  stand behind successful companies, as a part behavioral aspect of market orientation. Expect customer, there are another groups of stakeholder which is getting to the fore and with which the  companies establish, develop and maintain relationships. The aim of the article is to map the importance of marketing activities in seeking business opportunities in the Czech Republic.",
  address="FP VUT",
  chapter="66211",
  institution="FP VUT",
  year="2011",
  month="may",
  pages="1--4",
  publisher="FP VUT",
  type="conference proceedings"
}