Detail publikace

The Importance of Marketing Activities in seeking business opportunities

Originální název

The Importance of Marketing Activities in seeking business opportunities

Anglický název

The Importance of Marketing Activities in seeking business opportunities

Jazyk

en

Originální abstrakt

Current knowledge indicates that there are marketing activities which stand behind successful companies, as a part behavioral aspect of market orientation. Expect customer, there are another groups of stakeholder which is getting to the fore and with which the companies establish, develop and maintain relationships. The aim of the article is to map the importance of marketing activities in seeking business opportunities in the Czech Republic.

Anglický abstrakt

Current knowledge indicates that there are marketing activities which stand behind successful companies, as a part behavioral aspect of market orientation. Expect customer, there are another groups of stakeholder which is getting to the fore and with which the companies establish, develop and maintain relationships. The aim of the article is to map the importance of marketing activities in seeking business opportunities in the Czech Republic.

Dokumenty

BibTex


@proceedings{BUT66211,
  author="František {Milichovský} and Petra {Šmakalová}",
  title="The Importance of Marketing Activities in seeking business opportunities",
  annote="Current knowledge indicates that there are marketing activities which  stand behind successful companies, as a part behavioral aspect of market orientation. Expect customer, there are another groups of stakeholder which is getting to the fore and with which the  companies establish, develop and maintain relationships. The aim of the article is to map the importance of marketing activities in seeking business opportunities in the Czech Republic.",
  address="FP VUT",
  chapter="66211",
  institution="FP VUT",
  year="2011",
  month="may",
  pages="1--4",
  publisher="FP VUT",
  type="conference proceedings"
}