Publication detail

Managerial Application of Business Model in Respect to Macroeconomical Development

MEGOVÁ, S. MAZÁNEK, L. KORÁB, V. PÁLKA, L.

Original Title

Managerial Application of Business Model in Respect to Macroeconomical Development

English Title

Managerial Application of Business Model in Respect to Macroeconomical Development

Type

conference paper

Language

en

Original Abstract

Business models have become an indispensable tool for managers exploited at all stages of their business and its application is possible in all segments. Its use has been found in marketing (Trebaljevac, Bojovic, 2015; Wallnöfer, Hacklin, 2013) in the innovations (Bonazzi, Zilber, 2014; Euchner, Ganguly, 2014) in the management of multiple values (Kita, 2015; Kita, 2014) in the creation of a business plan (Hanshaw, 2015; Dudin, Kutsuri, Fedorova, Dzusova, Namitulina, 2015) and in strategic management (Stan, 2013; Jaakko, Juha-Antti, Arjo, Henrikki, 2011). This article describes the application of Business Model Canvas as a management tool in the macroeconomic development of economy. The application is supported by the results of an investigating qualitative research, which took place in 2015 among IT managers in the Czech Republic. The elaboration of the questions in other segments is expected in the future.

English abstract

Business models have become an indispensable tool for managers exploited at all stages of their business and its application is possible in all segments. Its use has been found in marketing (Trebaljevac, Bojovic, 2015; Wallnöfer, Hacklin, 2013) in the innovations (Bonazzi, Zilber, 2014; Euchner, Ganguly, 2014) in the management of multiple values (Kita, 2015; Kita, 2014) in the creation of a business plan (Hanshaw, 2015; Dudin, Kutsuri, Fedorova, Dzusova, Namitulina, 2015) and in strategic management (Stan, 2013; Jaakko, Juha-Antti, Arjo, Henrikki, 2011). This article describes the application of Business Model Canvas as a management tool in the macroeconomic development of economy. The application is supported by the results of an investigating qualitative research, which took place in 2015 among IT managers in the Czech Republic. The elaboration of the questions in other segments is expected in the future.

Keywords

Business model, Manager, macroeconomical development

Released

04.11.2016

Location

Prague

ISBN

978-80-87325-10-0

Book

Proceedings of the 10th International Conference

Pages from

75

Pages to

82

Pages count

8

BibTex


@inproceedings{BUT127282,
  author="Simona {Megová} and Lukáš {Mazánek} and Vojtěch {Koráb} and Ladislav {Pálka}",
  title="Managerial Application of Business Model in Respect to Macroeconomical Development",
  annote="Business models have become an indispensable tool for managers exploited at all stages of their business and its application is possible in all segments. Its use has been found in marketing (Trebaljevac, Bojovic, 2015; Wallnöfer, Hacklin, 2013) in the innovations (Bonazzi, Zilber, 2014; Euchner, Ganguly, 2014) in the management of multiple values (Kita, 2015; Kita, 2014) in the creation of a business plan (Hanshaw, 2015; Dudin, Kutsuri, Fedorova, Dzusova, Namitulina, 2015) and in strategic management (Stan, 2013; Jaakko, Juha-Antti, Arjo, Henrikki, 2011).
This article describes the application of Business Model Canvas as a management tool in the macroeconomic development of economy. The application is supported by the results of an investigating qualitative research, which took place in 2015 among IT managers in the Czech Republic. The elaboration of the questions in other segments is expected in the future.",
  booktitle="Proceedings of the 10th International Conference",
  chapter="127282",
  howpublished="print",
  year="2016",
  month="november",
  pages="75--82",
  type="conference paper"
}