Detail publikace

Managerial Application of Business Model in Respect to Macroeconomical Development

MEGOVÁ, S. MAZÁNEK, L. KORÁB, V. PÁLKA, L.

Originální název

Managerial Application of Business Model in Respect to Macroeconomical Development

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

Business models have become an indispensable tool for managers exploited at all stages of their business and its application is possible in all segments. Its use has been found in marketing (Trebaljevac, Bojovic, 2015; Wallnöfer, Hacklin, 2013) in the innovations (Bonazzi, Zilber, 2014; Euchner, Ganguly, 2014) in the management of multiple values (Kita, 2015; Kita, 2014) in the creation of a business plan (Hanshaw, 2015; Dudin, Kutsuri, Fedorova, Dzusova, Namitulina, 2015) and in strategic management (Stan, 2013; Jaakko, Juha-Antti, Arjo, Henrikki, 2011). This article describes the application of Business Model Canvas as a management tool in the macroeconomic development of economy. The application is supported by the results of an investigating qualitative research, which took place in 2015 among IT managers in the Czech Republic. The elaboration of the questions in other segments is expected in the future.

Klíčová slova

Business model, Manager, macroeconomical development

Autoři

MEGOVÁ, S.; MAZÁNEK, L.; KORÁB, V.; PÁLKA, L.

Vydáno

4. 11. 2016

Místo

Prague

ISBN

978-80-87325-10-0

Kniha

Proceedings of the 10th International Conference

Strany od

75

Strany do

82

Strany počet

8

BibTex

@inproceedings{BUT127282,
  author="Simona {Megová} and Lukáš {Mazánek} and Vojtěch {Koráb} and Ladislav {Pálka}",
  title="Managerial Application of Business Model in Respect to Macroeconomical Development",
  booktitle="Proceedings of the 10th International Conference",
  year="2016",
  pages="75--82",
  address="Prague",
  isbn="978-80-87325-10-0"
}