Detail publikace

Connections Between CRM and Market Orientation

FREJKOVÁ, D. CHALUPSKÝ, V.

Originální název

Connections Between CRM and Market Orientation

Anglický název

Connections Between CRM and Market Orientation

Jazyk

en

Originální abstrakt

The main goal of this paper is to analyze the relationship between two key managerial concepts: customer relationship management (CRM) and market orientation (MO). We decided to conduct a more thorough research on the basis of our previous research in these fields, as MO and CRM should be strong concepts that help companies achieve success.

Anglický abstrakt

The main goal of this paper is to analyze the relationship between two key managerial concepts: customer relationship management (CRM) and market orientation (MO). We decided to conduct a more thorough research on the basis of our previous research in these fields, as MO and CRM should be strong concepts that help companies achieve success.

Dokumenty

BibTex


@article{BUT89191,
  author="Daniela {Frejková} and Vladimír {Chalupský}",
  title="Connections Between CRM and Market Orientation",
  annote="The main goal of this paper is to analyze the relationship between two key managerial concepts: customer relationship management (CRM) and market orientation (MO). We decided to conduct a more thorough research on the basis of our previous research in these fields, as MO and CRM should be strong concepts that help companies achieve success.",
  chapter="89191",
  number="1",
  volume="15",
  year="2012",
  month="january",
  pages="55--64",
  type="journal article - other"
}