Publication detail

Connections Between CRM and Market Orientation

FREJKOVÁ, D. CHALUPSKÝ, V.

Original Title

Connections Between CRM and Market Orientation

Type

journal article - other

Language

English

Original Abstract

The main goal of this paper is to analyze the relationship between two key managerial concepts: customer relationship management (CRM) and market orientation (MO). We decided to conduct a more thorough research on the basis of our previous research in these fields, as MO and CRM should be strong concepts that help companies achieve success.

Keywords

Customer relationship management, CRM, market orientation, MO, the aeronautical industry

Authors

FREJKOVÁ, D.; CHALUPSKÝ, V.

RIV year

2012

Released

24. 1. 2012

Location

České Budějovice

ISBN

1212-3285

Periodical

Acta Universitatis Bohemiae Meridionales. Jihočeská univerzita v Českých Budějovicích AE AH

Year of study

15

Number

1

State

Czech Republic

Pages from

55

Pages to

64

Pages count

10

BibTex

@article{BUT89191,
  author="Daniela {Frejková} and Vladimír {Chalupský}",
  title="Connections Between CRM and Market Orientation",
  journal="Acta Universitatis Bohemiae Meridionales. Jihočeská univerzita v Českých Budějovicích AE AH",
  year="2012",
  volume="15",
  number="1",
  pages="55--64",
  issn="1212-3285"
}