Detail publikace

Strategy in industrial marketing environment: concept, types and implementation

CHALUPSKÝ, V.

Originální název

Strategy in industrial marketing environment: concept, types and implementation

Anglický název

Strategy in industrial marketing environment: concept, types and implementation

Jazyk

en

Originální abstrakt

This material describes the concept of industrial marketing, the methods of analysis of marketing environment and potential ways of implementation of marketing approaches in industrial firms.

Anglický abstrakt

This material describes the concept of industrial marketing, the methods of analysis of marketing environment and potential ways of implementation of marketing approaches in industrial firms.

Dokumenty

BibTex


@misc{BUT63342,
  author="Vladimír {Chalupský}",
  title="Strategy in industrial marketing environment: concept, types and implementation",
  annote="This material describes the concept of industrial marketing, the methods of analysis of marketing environment and potential ways of implementation of marketing approaches in industrial firms.",
  address="Universidad de Sevilla",
  chapter="63342",
  edition="1",
  institution="Universidad de Sevilla",
  year="2004",
  month="may",
  publisher="Universidad de Sevilla",
  type="presentation"
}