Detail publikace

Corporate Culture- as a Barrier of Market Orientation Implementation

Originální název

Corporate Culture- as a Barrier of Market Orientation Implementation

Anglický název

Corporate Culture- as a Barrier of Market Orientation Implementation

Jazyk

en

Originální abstrakt

Paper is focused to the problem of corporate culture as a barrier of market orientation implementation. The paper includes theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognition implicates the fact, that implementation of marketing concept depends on sharing degree of corporate culture by members of company. These facts and others are starting points for notification of importance corporate culture for corporate market orientation implementation and designing the research methodology. The paper is written in the framework of research project "Research of implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).

Anglický abstrakt

Paper is focused to the problem of corporate culture as a barrier of market orientation implementation. The paper includes theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognition implicates the fact, that implementation of marketing concept depends on sharing degree of corporate culture by members of company. These facts and others are starting points for notification of importance corporate culture for corporate market orientation implementation and designing the research methodology. The paper is written in the framework of research project "Research of implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).

BibTex


@article{BUT48460,
  author="Iveta {Šimberová}",
  title="Corporate Culture- as a Barrier of Market Orientation Implementation",
  annote="Paper is focused to the problem of corporate culture as a barrier of market orientation implementation. The paper includes theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognition implicates the fact, that implementation of marketing concept depends on sharing degree of corporate culture by members of company. These facts and others are starting points for notification of importance corporate culture for corporate market orientation implementation and designing the research methodology. The paper is written in the framework of research project "Research of implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).",
  address="Kaunas University of Technology",
  chapter="48460",
  institution="Kaunas University of Technology",
  journal="Economics and management-2009",
  number="14",
  volume="2009",
  year="2009",
  month="april",
  pages="1--10",
  publisher="Kaunas University of Technology",
  type="journal article - other"
}