Detail publikace

High Technology Sector in the Czech republic: Market Orientation and Corporate Culture

Originální název

High Technology Sector in the Czech republic: Market Orientation and Corporate Culture

Anglický název

High Technology Sector in the Czech republic: Market Orientation and Corporate Culture

Jazyk

en

Originální abstrakt

The paper is focused on relationship between market orientation and corporate culture. The first part of the paper involves theoretical approaches of market orientation and corporate culture. Market orientation is very important and topical, because of its influence on business performance. Adaptation of market orientation is not easy for some specific barriers which impede of application market orientation. Corporate culture can introduce one of barriers of market orientation implementation. The objective of the paper is to introduce results of Research on implementation on market orientation in Hi-Tech Firms in the Czech Republic (GA 402/07/1493).

Anglický abstrakt

The paper is focused on relationship between market orientation and corporate culture. The first part of the paper involves theoretical approaches of market orientation and corporate culture. Market orientation is very important and topical, because of its influence on business performance. Adaptation of market orientation is not easy for some specific barriers which impede of application market orientation. Corporate culture can introduce one of barriers of market orientation implementation. The objective of the paper is to introduce results of Research on implementation on market orientation in Hi-Tech Firms in the Czech Republic (GA 402/07/1493).

BibTex


@inproceedings{BUT36269,
  author="Iveta {Šimberová} and Eva {Tomášková} and Lucie {Kaňovská}",
  title="High Technology Sector in the Czech republic: Market Orientation and Corporate Culture",
  annote="The paper is focused on relationship between market orientation and corporate culture. The first part of the paper involves theoretical approaches of market orientation and corporate culture. Market orientation is very important and topical, because of its influence on business performance. Adaptation of market orientation is not easy for some specific barriers which impede of application market orientation. Corporate culture can introduce one of barriers of market orientation implementation. The objective of the paper is to introduce results of Research on implementation on market orientation in Hi-Tech Firms in the Czech Republic (GA 402/07/1493).",
  address="Vilnius Gediminas Technical University",
  booktitle="The 6th International Scientific Conference Business and Management 2010",
  chapter="36269",
  edition="Selected paper",
  howpublished="online",
  institution="Vilnius Gediminas Technical University",
  journal="Business and Management",
  number="1",
  year="2010",
  month="may",
  pages="488--493",
  publisher="Vilnius Gediminas Technical University",
  type="conference paper"
}