Detail publikace
Corporate Culture and Market Orientation in High-Tech Companies
CHALUPSKÝ, V.
Originální název
Corporate Culture and Market Orientation in High-Tech Companies
Anglický název
Corporate Culture and Market Orientation in High-Tech Companies
Jazyk
en
Originální abstrakt
The purpose of this paper is to extend knowledge on the relations between market orientation and a company performance is fluencing (among) the factors) by company culture. The barriers of market orientation based on dominant corporate culture were defined and discussed.
Anglický abstrakt
The purpose of this paper is to extend knowledge on the relations between market orientation and a company performance is fluencing (among) the factors) by company culture. The barriers of market orientation based on dominant corporate culture were defined and discussed.
Dokumenty
BibTex
@inproceedings{BUT132213,
author="Vladimír {Chalupský}",
title="Corporate Culture and Market Orientation in High-Tech Companies",
annote="The purpose of this paper is to extend knowledge on the relations between market orientation and a company performance is fluencing (among) the factors) by company culture. The barriers of market orientation based on dominant corporate culture were defined and discussed.",
address="STEF92 Technology, Ltd.",
booktitle="3rd International Multidisciplinary Scientific Conference on Social Sciences & Art",
chapter="132213",
doi="10.5593/sgemsocial2016B25",
howpublished="print",
institution="STEF92 Technology, Ltd.",
year="2016",
month="august",
pages="169--176",
publisher="STEF92 Technology, Ltd.",
type="conference paper"
}