Detail publikace

Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms’ Communication in Social Media

CHLEBOVSKÝ, V.

Originální název

Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms’ Communication in Social Media

Typ

článek v časopise ve Scopus, Jsc

Jazyk

angličtina

Originální abstrakt

Objective of the research described in this article is to analyze and compare the use of social media communication channels in Czech, Slovak and Swiss product innovation oriented companies, where Swiss set of the companies is used as a benchmark. Primary research was made through manual activity scanning of the selected companies within social media. European company database Amadeus provided by Bureau van Dijk was used for the company selection in all three countries under the same search criteria. There were made two research sets of the companies in each country. One set covers top turnover product innovation oriented companies, second set avoided product innovation orientation search criteria and covers top companies by turnover in the respective country. Each particular sample set covered 74 to 100 companies.

Klíčová slova

social media, marketing communication, interactive web communication, marketing communication mix, market orientation, e-marketing, digital media marketing

Autoři

CHLEBOVSKÝ, V.

Rok RIV

2015

Vydáno

29. 10. 2015

Nakladatel

Mendelova univerzita v Brně

Místo

Brno, Czech Republic

ISSN

1211-8516

Periodikum

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Ročník

63

Číslo

5

Stát

Česká republika

Strany od

1653

Strany do

1659

Strany počet

7

URL

http://acta.mendelu.cz/artkey/acu-201505-0027_comparison-of-czech-slovak-and-swiss-product-innovation-oriented-firms-communication-in-social-media.php

Plný text v Digitální knihovně

http://hdl.handle.net/11012/201055

BibTex

@article{BUT117963,
  author="Vít {Chlebovský}",
  title="Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms’ Communication in Social Media",
  journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis",
  year="2015",
  volume="63",
  number="5",
  pages="1653--1659",
  doi="10.11118/actaun201563051653",
  issn="1211-8516",
  url="http://acta.mendelu.cz/artkey/acu-201505-0027_comparison-of-czech-slovak-and-swiss-product-innovation-oriented-firms-communication-in-social-media.php"
}