Detail publikace

Relationship Marketing Effectiveness: Stakeholder approach

MILICHOVSKÝ, F. SCHÜLLER, D. ŠMAKALOVÁ, P.

Originální název

Relationship Marketing Effectiveness: Stakeholder approach

Anglický název

Relationship Marketing Effectiveness: Stakeholder approach

Jazyk

en

Originální abstrakt

Successful companies are aware of the need for long- term strategic development based on relationship marketing to interest groups (stakeholders). The paper describes the benefits of relationship marketing company to key stakeholders who influence the business activities of the company. Further, there are defined metrics for measuring the effectiveness of business relationship with these stakeholders in the article.

Anglický abstrakt

Successful companies are aware of the need for long- term strategic development based on relationship marketing to interest groups (stakeholders). The paper describes the benefits of relationship marketing company to key stakeholders who influence the business activities of the company. Further, there are defined metrics for measuring the effectiveness of business relationship with these stakeholders in the article.

Dokumenty

BibTex


@proceedings{BUT72512,
  author="František {Milichovský} and David {Schüller} and Petra {Šmakalová}",
  title="Relationship Marketing Effectiveness: Stakeholder approach",
  annote="Successful companies are aware of the need for long- term strategic development based on relationship marketing to interest groups (stakeholders). The paper describes the benefits of relationship marketing company to key stakeholders who influence the business activities of the company. Further, there are defined metrics for measuring the effectiveness of business relationship with these stakeholders in the article.",
  address="Publishing House of Izhevsk State Technical University",
  chapter="72512",
  institution="Publishing House of Izhevsk State Technical University",
  year="2011",
  month="may",
  pages="65--69",
  publisher="Publishing House of Izhevsk State Technical University",
  type="conference proceedings"
}