Publication detail
Relationship Marketing Effectiveness: Stakeholder approach
MILICHOVSKÝ, F. SCHÜLLER, D. ŠMAKALOVÁ, P.
Original Title
Relationship Marketing Effectiveness: Stakeholder approach
English Title
Relationship Marketing Effectiveness: Stakeholder approach
Type
conference proceedings
Language
en
Original Abstract
Successful companies are aware of the need for long- term strategic development based on relationship marketing to interest groups (stakeholders). The paper describes the benefits of relationship marketing company to key stakeholders who influence the business activities of the company. Further, there are defined metrics for measuring the effectiveness of business relationship with these stakeholders in the article.
English abstract
Successful companies are aware of the need for long- term strategic development based on relationship marketing to interest groups (stakeholders). The paper describes the benefits of relationship marketing company to key stakeholders who influence the business activities of the company. Further, there are defined metrics for measuring the effectiveness of business relationship with these stakeholders in the article.
Keywords
Stakeholders, relationship marketing, marketing effectiveness
Released
18.05.2011
Publisher
Publishing House of Izhevsk State Technical University
Location
Izhevsk
ISBN
978-5-7526-0520-8
Pages from
65
Pages to
69
Pages count
5
Documents
BibTex
@proceedings{BUT72512,
author="František {Milichovský} and David {Schüller} and Petra {Šmakalová}",
title="Relationship Marketing Effectiveness: Stakeholder approach",
annote="Successful companies are aware of the need for long- term strategic development based on relationship marketing to interest groups (stakeholders). The paper describes the benefits of relationship marketing company to key stakeholders who influence the business activities of the company. Further, there are defined metrics for measuring the effectiveness of business relationship with these stakeholders in the article.",
address="Publishing House of Izhevsk State Technical University",
chapter="72512",
institution="Publishing House of Izhevsk State Technical University",
year="2011",
month="may",
pages="65--69",
publisher="Publishing House of Izhevsk State Technical University",
type="conference proceedings"
}