Course detail

Type 1 - winter

FaVU-PI1-ZAcad. year: 2010/2011

Writing and lettering. Types and their analysis. Development of writing/fonts. Theory of writing/fonts.

Language of instruction

Czech

Number of ECTS credits

2

Mode of study

Not applicable.

Learning outcomes of the course unit

Preparedness for creative work, basic knowledge of the above and ability to apply the theoretical knowledge in one's one work.

Prerequisites

Without.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations..

Assesment methods and criteria linked to learning outcomes

Evaluation of individual exercises during the semester, checking the deadline, final seminar work. General knowledge of explained topics and recommended literature.

Course curriculum

1st semester - practising italics and roman type. Final continuous text A2.

Work placements

Not applicable.

Aims

Ability to write, draw and design fonts. Ability to understand wide possibilities of font and type use not only in the printing industry but also as a means of orientation and information. Ability to realize the importance of lettering in city folklore, in fashion, in visual media and in architecture. Mastering the manual skill, learning by heart of a number of alphabets, understanding the values to be strived at. Not only the beauty of a type but also the degree of legibility a quality of the page (text layout) based on good light, rhythm and especially structure. Beginners should learn the logic of and relations between the type layout, weight of script, shading, distinguishability, and the influences of computer work and modern (albeit short-lived) trends.

Specification of controlled education, way of implementation and compensation for absences

Attendance is mandatory.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Hlavsa, Oldřich: Typografia I., II., III.
Tschichold, Jan: Meisterbuch der Schrift
Tschichold, Jan: Geschichte der Schrift in Bildern

Recommended reading

Muzika F., Krásné písmo I. a II.

Classification of course in study plans

  • Programme Bachelor's

    branch APK , 1. year of study, winter semester, compulsory
    branch AGD , 1. year of study, winter semester, compulsory

Type of course unit

 

Lecture

27 hours, optionally

Teacher / Lecturer

Seminar

54 hours, compulsory

Teacher / Lecturer