Course detail

Fundamentals of Design IV

FSI-0D4Acad. year: 2007/2008

The course is the first one of two preliminary courses for graphic design workshops. It makes students familiar with the development and classification of Latin type and writing of script lettering with pen and ink.

Language of instruction

Czech

Number of ECTS credits

3

Mode of study

Not applicable.

Learning outcomes of the course unit

Basic orientation in writing, print types, and the terminology of visual communications design.

Prerequisites

Basic knowledge of writing the Latin script by hand.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

Graded course-unit credit requirements: meeting assigned projects deadlines in a sufficient quality, passing the final test (optional). The test verifies global orientation and knowledge of the development and theory of visual communication design and technology. Final evaluation of the course is defined as the average of all projects results within the semester. According to the article No. 13 of Study and Examination Rules of Brno University of Technology ECTS evaluation degree scale is used. The course is evaluated with the following grades: ECTS EVALUATION DEGREES / PTS. RATING / NUMERIC RATING: A / 100 - 90 / 1 / Excellent; B /89 - 80 / 1,5 / Very good; C / 79 - 70 / 2 / Good; D / 69 - 60 / Satisfactory; E / 59 - 50 / Sufficient; F / 49 - 0 / 4 / Failed.

Course curriculum

Not applicable.

Work placements

Not applicable.

Aims

The course objective is to familiarize students with the development of signs and types, classification of print Latin typefaces, and basic typographical terms as well as to master the writing and use of script lettering.

Specification of controlled education, way of implementation and compensation for absences

The attendance in lectures is recommended. The attendance in workshop education is controlled. Students have to be present at scheduled hours in the schoolroom, work on given projects and wait for consultation, unless a lecturer gives other individual plan. The excuse of absence is possible only due serious reasons, e.g. illness.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Slezák M. a kol: Písmo ve výtvarné výchově
Dusong J.-L., Siegwartová F.: Typografie od olova k počítačům
Bringhust, R.: The Elements of Typographic Style. Hartley+Marks, 2002.

Recommended reading

Muzika F.: Krásné písmo I. a II. SNKLHU, Praha, 1958.
Hlavsa O.: Typografia 1-3

Classification of course in study plans

  • Programme B2341-3 Bachelor's

    branch B2379-00 , 3. year of study, winter semester, compulsory

Type of course unit

 

Lecture

13 hours, optionally

Teacher / Lecturer

Syllabus

Basic definitions of typeface design, parts of a letter, typefaces terminology;
Type lines, basic exercise in writing letters with pen, calligraphy, cursive types;
Development of visual communication – origin of sign and letters – 1st communication revolution, Summer, Egyptian, Phoenician and Greek types;
Latin type – Roman capital, uncial, half-uncial; Carolinian minuscule;
European types of Romanesque and Gothic periods, letterpress – 2nd communication revolution;
Print typefaces – dynamic antique (humanist, garalde);
Print typefaces – transitional antique;
Print typefaces – static antique;
Print typefaces – linear serif (slab serif) and linear sans-serif typefaces;
Print typefaces – linear antique, script (calligraphic and free-written), fancy typefaces;
Personalities of World type design in 19th and 20th centuries;
Czech type designers;
Digitalization of visual communication – 3rd revolution in communication

labs and studios

26 hours, compulsory

Teacher / Lecturer

Syllabus

Basic definitions in letters, basic training of writing with flat (ATO) pen;
Training capitals (upper case) letters;
Capitals;
Capitals;
Training figures;
Training lower case letters;
Lower case;
Lower case;
Words;
Words and texts;
Text page;
Text double spread.
Test.