English

6

Not applicable.

Of all faculties

Students are expected to have basic knowledge of methods used in planning, organizing, stimulation and control. They have to understand basic function of company. Knowledge of basic marketing methods is required.

Evaluation is based on points from the project, its defence and points from written exam combined with oral examination. Score can be as following:
• Evaluation of continuous work at seminars – up to 60 points, required minimum is 20 points. Specific tasks are evaluated in individual seminars.
• Project defence – up to 40 points – based on team discussion. Students must prove both practical knowledge of solved problem and knowledge of theoretical background.
• Exam – written with oral examination – up to 100 points

Written exam with oral examination
Two open tasks with partial questions plus oral examination. Students have 60 minutes for written part. Written part is organized as open book exam. Oral examination follows written part. Maximum of points is 100.
Project elaboration and project defence
Project is solved in teams (3 – 8 members). Students can choose either analytical or complex project -for detailed specification see e-learning. Students must establish team, define the project goal and submit the specification of assignment until 6th week of semester. One consultation, at least, is compulsory before submission. Final defence is planned for two last weeks of semester and first two weeks of exam period. Time reserved for on defence is 60 – 120 minutes. Whole team must participate. Missing members must come individually. Whole project must be submitted one week before the defence - electronic version, pdf file (use surname of one management member as file name). Project submission and ate least 10 points from seminars is required minimum for evaluation from seminars. The defence test both practical knowledge of solved problem and knowledge of theoretical background. Whole team is evaluated. Peer evaluation of team members can be part of evaluation.
Penalization:
Late project submission: -10b
Late assignment submission: -10b
Final mark follows from number of points and respect ECTS. Students can be evaluated on the base of project when the results are sufficient. Retakes are defined by Study and Examination Code.

ISP:
- Tasks + project and their defense + exam
Attendance at lectures and seminars is required and controlled. Each absence is penalized with 5 points subtraction from the final score.
At least one consulting meeting of assignment and at least one consulting of procedure is required. The attendance at the presentation and defence of project is compulsory.

Course is focused on explanation of strategic management as a fundamental point of complex strategic development of company.

Students will learn application of strategic principles on all company management levels. Students obtain knowledge of approaches and methods of strategic analysis for complex evaluation of market environment and company potential. Students will be familiar with key approaches combining formulation and implementation of strategy of development of company.

Not applicable.

Not applicable.

HITT, M. A., IRELAND, R. D., HOSKISSON, R. E. Strategic Management - Competitiveness and Globalization: Concepts and Cases. 12th ed., South-Western College Pub, 2017. 896 p. ISBN 978-1-305-50214-7.
COLLIS, D. J., MONTGOMERY, C. A. Corporate strategy - Resources and the Scope of the Firm. 2nd ed., McGraw-Hill, 2004. 204 p. ISBN 978-00-7231-286-7.
GRANT, R. M. Contemporary Strategy Analysis: Text and Cases Edition. John Wiley & Sons, 2016. 776 p. ISBN 978-11-1912-084-1.

KOTLER, P., KELLER, K. L. Marketing Management. 14. ed. Pearson, 2011. 816 p. ISBN 978-01-3210-292-6.
PORTER, M. E. Competitive Advantage. First Free Press Export Edition: Free Press, 2004. 557 s. ISBN 0-7432-6087-2.
MINTZBERG, H., QUINN, J. B., GHOSHAL, S. The Strategic Management Process. Revised European Edition. Prentice Hall Europe 1998, 1036 p. ISBN 0-13-675984-X.
PORTER, M. E. Competitive Strategy. First Free Press Export Edition: Free Press 2004. 396p. ISBN 0-7432-6088-0.

eLearning: currently opened course

13 hours, compulsory

eLearning: currently opened course