Course detail

Small Business

ÚSI-REDRPAcad. year: 2020/2021

Students will study the philosophy of small and medium-sized companies and their position in the economic system. The subject will focus on the foundation, management, marketing and financial aspects of small and medium-sized enterprises.

Learning outcomes of the course unit

Students will be able to found and manage a small firm, identify risks in a comprehensive manner and analyse them critically, and both implement and assess measures that have been implemented in firms and institutions from the small and medium-scale business viewpoint.

Prerequisites

Not applicable.

Co-requisites

Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

CATLIN, C., MATTHEWS, J. Vedení rychlostí růstu, Management Press, Praha, 2003. ISBN 80-7261-083-X.
GERBER, E., M. Podnikatelský mýtus, Management Press, 2 vydání, Praha, 2004. ISBN 80-7261-092-9.
KORÁB, V., MIHALISKO, M. Založení a řízení společnosti. Společnost s ručením omezeným, komanditní společnost, veřejná obchodní společnost. Computer Press, Brno, 2005. ISBN 80-251-0592-X
MALACH, A. a kol. Jak podnikat po vstupu do EU. Grada 1. Vydání, Praha, 2005. ISBN 80-247-0906-6.
SRPOVÁ, J., ŘEHOŘ a kol. Základy podnikání. Teoretické poznatky a příklady a zkušenosti českých podnikatelů. Grada, 1. Vydání, Praha, 2010. ISBN 978-80-247-3339-5.
VEBER, J., SRPOVÁ. Podnikání malé a střední firmy. Grada, 1. Vydání, Praha, 2005. ISBN 80-247-1069-2.
BURNS, P. Entrepreneurship and small business. Palgrave Publishing, UK, 2001. ISBN 0-333-91474-0.
KORÁB, V., PETERKA, J., REŽŇÁKOVÁ, M. Podnikatelský plán. Computer Press, 1. Vydání, Praha, 2007. ISBN 978-80-251-1605-0.
KORÁB, V., HANZELKOVÁ, A., MIHALISKO, M. Rodinné podnikání. Computer Press, 1. Vydání, Praha, 2008. ISBN 978-80-251-1843-6.

Planned learning activities and teaching methods

Not applicable.

Assesment methods and criteria linked to learning outcomes

To gain a graded credit, students are required to fulfil the following conditions: 1. Active participation in seminars will be checked and evaluated by the tutor - max. 100 points. 2. Production and defence of the semestral project by the given deadline - 100 points. 3. Successful completion of a test - 100 points 4. To earn the credit, the total number of points obtained must be over 250.

Language of instruction

Czech

Work placements

Not applicable.

Course curriculum

1. Introduction to issues concerning small and medium-sized enterprises, definition of the subject.
2. Causes of success and failure in small and medium-size companies.
3. The beginnings of small and medium-sized companies.
4. Foundation of a company versus purchase of an existing firm.
5. Legal entities suitable for small and medium-scale enterprises.
6. The franchise concept of entrepreneurship.
7. Successful strategies for small and medium-sized enterprises.
8. The business plan. Marketing of small companies.
9. Management of resources in a small company.
10. Financial aspects of small and medium-sized enterprises.
11. Family businesses.
12. Causes of bankruptcy for small companies, decline and fall.
13. Modern business methods.

Aims

The aims of the subject are to provide students with a specialisation focused on small private companies and give them sufficient information, knowledge and skills to be able to found and manage their own small firm.

Classification of course in study plans

  • Programme RRTES_P Master's

    specialization RRES , 1. year of study, summer semester, 4 credits, compulsory-optional

Type of course unit

 

Lecture

13 hours, optionally

Teacher / Lecturer

Exercise

13 hours, optionally

Teacher / Lecturer