Marketing and Management
FAST-NVB034Acad. year: 2020/2021
Marketing as a business philosophy. Strategic marketing. Analysis of the market, surroundings, competitors. SWOT analysis, analysis of firm’s opportunities and threats. Company objective assignment. Typical variants of marketing strategies. Importance of the market. Marketing mix. Product policy. Distributive policy. Communicative policy.
Institute of Structural Economics and Management (EKR)
Learning outcomes of the course unit
Abilities to work in distribution policy, contract acquirement and opportunities in construction production. Questions of basic management principles, leadership and management of fellow-workers in construction companies.
Knowledge of construction firm economic principles.
Recommended optional programme components
Recommended or required reading
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Language of instruction
1. Marketing and its role in business development.
2. Marketing Planning.
3. Marketing Research.
4. Industrial markets and buying behavior of organizations.
5. Marketing in the public sector.
6. Methods of Marketing Communications.
7. Distribution processes.
8. Marketing analysis in construction.
9. Marketing strategy.
10. Less well known "P" of marketing mix.
Gain ability to work in distribution policy, contract acquirement and opportunities in construction production. Questions of basic management principles, leadership and management of fellow-workers in construction companies.
Specification of controlled education, way of implementation and compensation for absences
Extent and forms are specified by guarantor’s regulation updated for every academic year.
Classification of course in study plans
- Programme NPC-SIM Master's, 2. year of study, winter semester, 4 credits, compulsory-optional