Course detail

Research Methods in Management

FP-SvmrKAcad. year: 2020/2021

Students will be introduced by lectures with research methodology. Students will select concrete reserach problem and in the practice students will provide primary investigation. After the processing of research results into the project, this project will be defended due the presentation.

Learning outcomes of the course unit

The purpose of this course is to provide students with the opportunity / to enable students to apply the acquired knowledge from their studies in practice. The area of application of knowledge differs from topic to topic, usually a project focused on analyzing a specific problem in management or strategic management of a company.
Upon successful completion of this course, students should be able to:
• Successfully conduct business research
• Contribute constructively to problem solving and decision making
• contribute to the development of a research report
• present before the auditorium.
To successfully complete this course, students must:
• actively work in practice
• collect relevant information for strategic analysis in the chosen area
• analyze the information gathered, critically evaluate it and develop a number of alternatives to the solution, present management alternatives or strategic case solutions.


The course requires the following knowledge, skills and competences: Knowledge: MS Office in Excell, Word and PoverPoint at least bachelor's degree. Skills: Ability to communicate with respondents, collect and process data. Ability to defend the results of the research not only before the lecturer at the university, but also before the company management. Competence: working in a particular company. Communicate with researchers about the research problem.


Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

DISMAN, Miroslav. Jak se vyrábí sociologická znalost. Praha: Karolinum, 2005. ISBN: 978-80-246-0139-7.
FAJKUS, Břetislav. Filosofie a metodologie vědy. Vývoj, současnost a perspektivy. Praha: Academia. 2005. ISBN 80-200-1304-0.
HENDL, Jan. Kvalitativní výzkum. Základní metody a aplikace. Praha: Portál, 2005. ISBN 978-80-7367-485-4.
Doporučená literatura: BRATKOVÁ, Eva. Metody citování literatury a strukturování bibliografických záznamů podle mezinárodních norem ISO 690 a ISO 690-2 [online]. Verze 2.0, aktualiz. a rozš. Praha: Odborná komise pro otázky elektronického zpřístupňování vysokoškolských kvalifikačních prací Asociace knihoven vysokých škol České republiky, 2008-12-22 [cit. 2010-02-06]. 60 s. Dostupné na www:.
SAUNDERS, M., LEWIS, P. a A. THORNHILL. Research Methods for Business Students. 3. editione. London: Prentice Hall. 2003. 504 pp. ISBN 0-273-65804-2.

Planned learning activities and teaching methods

This course contains a small part of the preliminary tutorial consultation and research theory. It will be a practical learning process aimed at developing a real research project for a particular client. After completing this course, students will gain experience in corporate research.
Lectures will be used in the classic presentation and so-called "participants centered learning" approach.
The seminars will use specific cases from research in business practice and case studies from recommended literature.

Assesment methods and criteria linked to learning outcomes

All research projects will be progressively evaluated and reviewed. In the first round of evaluation, a set of projects will be pre-selected, which will then be forwarded to the opponent by an independent external opponent. Projects that go through the opposition will be modified according to the requirements of the expert and the students will be approved for publication, will be printed in the proceedings and proposed to the Dean of the Faculty of Business for granting an extraordinary scholarship (the amount of the scholarship is related to the available means of specific research announced by the faculty for the relevant year).

The final evaluation of the research project is based on the quality of the critical analysis of the literature search and the selection of the appropriate research strategy and methods. Furthermore, the analysis and processing of data, including conclusions drawn. The evaluation also includes the level and defense of the presentation itself and the answer to the questions. The total number of points a student can earn is 60 points, which is divided according to the qualitative evaluation criteria as follows:
• 40 points - literature research and setting of the research framework, formulation of the goal, selection of methodology, chosen strategy and techniques of data collection, data analysis and evaluation, formulation of conclusions, contribution to practice
• 15 points - presentation level
• 5 points - discussion and defense of research results.
The student must obtain at least 30 points from the research project and presentation.

The written test will be composed of 4 open questions, based on lectures for lectures for full-time study. Each question will be evaluated by a maximum of 10 points (for each), and selected from a range of topics with a 60-minute drafting time. The total number of points a student can score from the test is 40 points.
The student must obtain at least 50% points (ie 20 points) from the written test. If the student fails to earn at least 50% of the points in the first term, he / she can write a corrective written test. The written test is an obligatory part for awarding a classified credit.
Total score
1) Individual research project - 0-60 points.
2) Written test - 0-40 points (it is necessary to obtain at least 50%, ie at least 20 points).
Overall rating:
A - 90-100 points
B - 80-89 points
C - 70-79 points
D - 60-69 points
E - 51-59 points
F - 50 points or less
Reasons for not awarding classified course unit credit !!!
• not submitting a research project in time
• more than one absence at seminars
• not presenting a research project
• Get 50 points or less.

Language of instruction


Work placements

Not applicable.

Course curriculum

1. Science and research, their importance in managment. Research methodology in management.
2. Basics of research work in management. Research theme, idea, research problem and its formulation. Stating of hypothesis.
3. Phases of research activities. Research plan. Problematics of research sample.
4. Research methods and technics in management, their sorting. The study of documents as research methods. Quantitative and qualitative data analysis.
5. Method of observation in management. Sorts, characteristics and usage.
6. Method of questionnairing in management, their characteristics and usage.
7. Method of experimnting in management. Sorts of experiment, realization.
8. Methods os measuring (scaling, tests) in management.
9. Qualitative oriented research.
10. Processing of data.
11. Processing research results.
12. Presentation of research results.
13. Etics in research work.


The objective of the course is to elaborate and present a research project using research methods mentioned in the course. In this course, students can apply the knowledge gained during lectures and seminars. Students should / should solve practical problem of selected company in the field of management, marketing, strategic management etc.
The second objective is to use the research done in the diploma thesis.

Specification of controlled education, way of implementation and compensation for absences

Education will be controlled during the semester after the completing research project and after the presentation.

Classification of course in study plans

  • Programme MGR-SRP-KS Master's, 2. year of study, winter semester, 4 credits, compulsory

Type of course unit


Guided consultation in combined form of studies

16 hours, optionally

Teacher / Lecturer