Course detail

FP-SsrvKAcad. year: 2020/2021

Understand new impulses of information and communication technologies, which will manifest themselves in fundamental innovations in products (Internet of Things - IoT), informatics, process management, environmental protection and thus economy of intelligent enterprise and production of products. Strategic Production Management Project in Relation to Entrepreneurial Strategy in Implementing Market and Customer Requirements with Respect to Product Life Cycle.

Learning outcomes of the course unit

The acquired knowledge is to teach students to think, design and realize the challenges of the future time period within the new economic environment, where entrepreneurship is understood as a set of activities with the mission to implement strategic objectives successfully in the following areas: economic, social and environmental. Tripple Bottom Line (TBL) or 3P (profit, people, planets - Elkington, 2004). Focusing on increasing customer value added to the services provided by an enterprise that must be part of engineering activities, ie production preparation.


Subject Skills Knowledge: Strategic management, Process Information Support Strategic Marketing and Business Development Business Quality Systems Project and process management


Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

JUROVÁ, Marie a kol. Výrobní a logistické procesy v podnikání. Praha: Grada Publishing, 2016, 256 s. ISBN 978-80-271-9330-1.
BAINES, Tim a Howard LIGHTFOOT. Made to serve: how manufacturers can compete through servitization and product-service systems. Chichester: Wiley, 2013, xvi, 254 s.: il., grafy, tab. ISBN 978-1-118-58531
KERBER, Bill. Lean supply chain management essentials: a framework for materials managers. Boca Raton: CRC Press, 2011. ISBN 9781439840825.
RASTOGI, M. K. Production and operation management. Bangalore: University science press, 2010, v, 168 s.: grafy, tab. ISBN 978-93-80386-81-2.
KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. 2. vyd. Praha: C.H. Beck, 2006, xiv, 206 s. : il., grafy, tab. ISBN 80-7179-453-8.

Planned learning activities and teaching methods

The lecture will take the form of active cooperation with students of open access to the lectured material using didactic techniques and practitioners.
The laboratory exercises will take the form of a case study in working teams with the possibility of verification in industrial conditions. on an excursion in industrial practice ..

Assesment methods and criteria linked to learning outcomes

Obtaining the credit will be based on the work of teams in terms of preparation of long-term strategic plans and its presentation in the whole team of students.
The exam will be written and oral. Where the written part will be focused on theoretic approaches and oral on practical feasibility in business environment.

Language of instruction


Work placements

Not applicable.

Course curriculum

Strategic Production Management Project in Relation to Entrepreneurial Strategy in Implementing Market and Customer Requirements with Respect to Product Life Cycle. .
Premise strategy creation. Production strategy concepts with focus on production portfolio
Types of strategy of production and product system and proposal of implementation into production process conditions
Manufacturing strategy components from the perspective of advanced manufacturing technology development
Product including product controlling with PLM links
Manufacturing process using complex standardization, automation, robotics and additive technology. Production dislocation, production process conditions
Workers as creators of the value chain for positioning the company in both external and internal digitization.
Production schedule to integrate all stages of portfolio management in the new or innovated product phase and scheduling to allocate scarce resources to another product line. Product quality within value for customer at product use phase provided by services
Ensuring the operability of the production system from the point of view of renewal and maintenance - investment and operational evaluation
Securing resources for the production process through collaboration between creative activity, purchasing, manufacturing, sales and services. Links of production strategy to operational production management, including comparison to annual cumulative production plans using ERP + PLM + MES systems


The aim is to manage production processes, focusing on the tools of long-term thinking of business management to develop a business, in favor of another chain link, but also the business itself. The overall concept of business should be based on the production and value chain paradigm between development - purchase - production - logistics - sales - marketing and customer value. It is necessary to approach the realization of the stated intention from the point of view that the company does not only create business outputs, but also creates employees for continuous improvement to the development of business. The manufacturing process must be seen as an economic function that takes value in the market and market segments. It transforms inputs into outputs and necessarily creates customer added value in order to eliminate the innovative economic risk. Increasing value added for the customer is also tied to the services provided by the enterprise, which must be part of engineering activities, ie production preparation. Today, services are an essential part of the “time to market” approach, leading to the company's competitiveness and maintaining its customer satisfaction position.

Specification of controlled education, way of implementation and compensation for absences

Team work in laboratories will be controlled by presentation and replacement for absence at the end of the semester.
Consultations in a combined form of study will also be checked and the course will be conducted by communicating with students on the adjoining areas

Classification of course in study plans

  • Programme MGR-SRP-KS Master's, 2. year of study, winter semester, 5 credits, compulsory

Type of course unit


Guided consultation in combined form of studies

16 hours, compulsory

Teacher / Lecturer