Course detail

Business Research Methods

FP-IBbrmPAcad. year: 2020/2021

a) Research in business-scientific thinking, research process, research design
b) Research timing, errors and critical points of research
c) The state of scientific knowledge, the state of the company's surroundings and the situation in the company
d) Sources and data collection in secondary research
e) Methods of data collection in primary research
f) Presentation of research-presentation and project on a selected research problem
g) Identification of the business problem
h) Analytical activities in the company (collection of information and knowledge in the company)
i) Creation of possible scenarios of recommendations for a given project, consultation with the lecturer, selection of the best scenario
j) Creation of the so-called Final Report, which will present the management of the company with a retrospective discussion with the company management.

Learning outcomes of the course unit

a) Describe the research process and propose a scheme of their research.
b) Schedule and plan research and set pitfalls and critical spots of their research.
c) Define the state of scientific knowledge, describe the state of the outer environment and situation of the company.
d) Define sources of data and data collection method for secondary research.
e) Select a data selection method for primary research.
f) Present results of their research.

Prerequisites

The following knowledge, skills and competences are required for the course: Knowledge: at least bachelor's degree statistics. MS office in Excell, Word and PoverPoint amounts. Skills: Ability to communicate with respondents, collect data and process them. The ability to defend the research results not only in front of the lecturer in the university, but also in front of the company management. Competence: working in a particular company. Communicate with business owners about a research problem.

Co-requisites

Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

SAUNDERS, M., LEWIS, P., THORNHILL, A. Research methods for business students. 3rd edition. London: Prentice Hall, 2003. 504 p. ISBN 0-273-65804-2.
BLOCK, M., BLOCK, T. Business-to-business market research. 2nd ed. Mason: Texere, 2005. 277 p. ISBN 0-324-22230-0.
COOPER, D., EMORY, W. Business research methods. 5th ed. Chicago: Irwin, 1995. 681 p. ISBN 0-256-13777-3.
EASTERBY-SMITH, M., THORPE, R., LOWE, A.. Management research. 2nd ed. London: SAGE Publications, 2002. 194 p. ISBN 0-7619-7285-4.
HAMERSVELD, M., DE BONT, C. Market research handbook. 5th ed. Chichester: John Wiley, 2007. 627 p. ISBN 978-0-470-51768-0.

Planned learning activities and teaching methods

This module contains a small part of the preliminary consultation with lecturer and the knowledge of the research theory. It is a practical teaching process aimed at developing a real research project for a particular client. After completing this module, students gain experience in company research.

The seminars will use specific cases from research in business practice and case studies from recommended literature.

Assesment methods and criteria linked to learning outcomes

The course participants will need to defend their research (max 60 points) on selected topic presenting stage of their research at their meeting. The project and presentation (60 points), will be rated: project 40 points, presentation 15 points, discussion 5 points. The evaluation criteria for the student's project are:
• standard of final report (design, contain),
• presentation of project results (ability to defence the student’s opinions),
• quality of answers in the discussion part after presentation.
To obtain a course-unit credit, you need min 45 points. Evaluation ot research work is given by the committee (lecturer, asistant).
The final exam (may 100 points) will be closed book and consists of a written part containing 4 open questions. Each question is rated max. 25 points. To successfully finish the subject, the student must receive a minimum of 50 points: the resulting record is then determined according to the scale:
A 90-100 points
B 80-89 points
C 70-79 points
D 60-69 points
E 50-59 points
F less than 50 points

Language of instruction

English

Work placements

Not applicable.

Course curriculum

Lectures:
1. Research in business, scientific thinking, research process, research design, research timing, errors and critical points in research.
2. Stating of scientific knowledge.
3. Sources and data collection in secondary research. Methods of data collection in primary research.
4. Quantitative approach, qualitative approach, discussion of research results.
5. Elaboration of the so-called Research Report. Principles of writing scientific articles.
6. Presentation of research-presentation and defense of research results.
7. Presentation of research-presentation and defense of research results.

Aims

The objective of the module is working out and presents a research project by using of research methods presented in the module. In this module students may/should apply knowledge gathered during lectures and seminars. Students may/should solve a practical problem of a chosen company within the field of management, marketing, strategic management, etc.

Specification of controlled education, way of implementation and compensation for absences

Attendance at lectures is required as well as studying of basic literature. Control is in teacher’s competence.

Classification of course in study plans

  • Programme MGR-IBM Master's, 2. year of study, winter semester, 5 credits, compulsory

Type of course unit

 

Lecture

13 hours, optionally

Teacher / Lecturer

Exercise

13 hours, compulsory

Teacher / Lecturer