Course detail

Strategy Of Competitive Encounters

FP-PsksKAcad. year: 2020/2021

The aim of the subject is to gain knowledge from the preparation and management area of competitiveness. Also some competitive practises using in Czech Republic will be discussed. Students will also meet with specific information system of the company.

Learning outcomes of the course unit

Students will have a clear idea of modern approaches and methods applied for preparation and management of the competitive struggle with another company.

Prerequisites

Process of corporate strategic management, analysis of domain environment of the company, analysis of corporate internal factors

Co-requisites

Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

BARTES,F., DOSTÁL,V. Strategie konkurenčních střetů. Studijní texty. Fakulta podnikatelská . VUT v Brně. Brno: PC DIR, 1999. ISBN 80 – 214 – 1496 -0. (CS)
BARTES,F. Konkurenční strategie firmy. 1. vyd. Praha: Management Press, 1997. 128 s. ISBN 80 – 85943 – 41 - 7. (CS)
PORTER,M. Konkurenční strategie. Praha: Victoria Pubblishing, 1994. ISBN 80 – 85605 – 11 – 2. (CS)
PORTER,M. Konkurenční výhoda. Praha: Victoria Pubblishing, 1994. ISBN 80 – 85605 – 12 – 0. (CS)
BARTES, F. KOnkurenční strategie firmy. Praha: Management Press, 1997. 128 s. ISBN 80-85943-41-7. (CS)
KOTLER,P. Marketing management. 2.upravené vydání. Praha: Victoria Pubblishing, 1995. ISBN 80 – 85605 – 08 – 2. (CS)

Planned learning activities and teaching methods

Lectures consist of an explanation of basic principles, methodology of the discipline, problems and their solutions.
Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.

Assesment methods and criteria linked to learning outcomes

Course completion:
Credit: elaboration of semester work.
Exam: written form. The student will receive two questions, the answers to which he has a limited time. The exam is classified according to the ECTS scale.

Completion of the course for students with individual study:
Credit: elaboration of a semester work, which will be sent to the lecturer.
Exam: written form. The student will receive two questions, the answers to which he has a limited time. The exam is classified according to the ECTS scale.

Completion of the course in distance form:
Credit: elaboration of semester work.
Exam: test through e-learning. The exam is classified according to the ECTS scale.

Language of instruction

Czech

Work placements

Not applicable.

Course curriculum

Introduction
Features of competitive clashes
Attacking the concept of a competitive clash
Competitive strategy clashes

Aims

The main objective of the course is to provide students with necessary knowledge and skills from the field of preparation for and management of the competitive struggle with another company

Specification of controlled education, way of implementation and compensation for absences

Control of results of independent work on specified tasks. Excused absence from seminars make be compensated for via additional condition set by the teacher, usually via elaboration of partial written task.

Classification of course in study plans

  • Programme MGR-KS Master's

    branch MGR-PFO-KS , 2. year of study, summer semester, 4 credits, compulsory

Type of course unit

 

Lecture

16 hours, optionally

Teacher / Lecturer

Guided consultation in combined form of studies

25 hours, optionally

Teacher / Lecturer