Course detail

Information about competitors

FP-KikPAcad. year: 2020/2021

The subject is focused on the issue of obtaining information about competition in a legal and ethically appropriate way. Students will acquire theoretical backgrounds and methodological procedures needed to acquire and acquire knowledge in the field of preparation and acquiring information about competition. Emphasis is placed on acquiring procedures for analyzing acquired information as a basic procedure of gaining added value forming a new knowledge of a competitor

Learning outcomes of the course unit

Students will understand modern approaches and methods for gathering and evaluating information about a competitor, about the competitive environment including the creation of added value which is needed to obtain intelligence. Students will become familiar with the software tools used in Competitive Intelligence. They will also master the protection of business secrets of the company.

Prerequisites

The knowledge of organization and managerial functions of firms (basic level), the knowledge of work with PC and Internet (basic level).

Co-requisites

Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

FULD, LEONARD, M. The New Competitor Intelligence. New York: 2005. (EN)
BARTES, F. Competitive Intelligence. Skriptum. VUT v Brně, Fakulta podnikatelská. Brno: Akademické nakladatelství CERM, s. r o., 2012. ISBN 978-80-214-4613-7. (EN)
BARTES, F. Competitive Intelligence. Základ pro strategické rozhodování. Ostrava: KEY Publishing, 2012. ISBN 978-80-7418-113-9. (EN)
KAHANER, L., 1997: Competitive Intelligence. New York: Simon & Schuster, 1997. ISBN 978-0-684-84404-6. (EN)
LIEBOWITZ, J. Strategic Intelligence. New York: Auerbach Publications, 2006. 223p. ISBN 978-0-8493-9868-1.

Planned learning activities and teaching methods

Lectures consist of an explanation of basic principles, methodology of the discipline, problems and their solutions.
Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.

Assesment methods and criteria linked to learning outcomes

Course completion:
Credit: elaboration of semester work.
Exam: written form. The student will receive two questions, the answers to which he has a limited time. The exam is classified according to the ECTS scale. In the case of a decision on the distance form, point 3 applies.

Completion of the course for students with individual study:
Credit: elaboration of a semester work, which will be sent to the lecturer.
Exam: written form. The student will receive two questions, the answers to which he has a limited time. The exam is classified according to the ECTS scale. In the case of a decision on the distance form, point 3 applies.

Completion of the course in distance form:
Credit: elaboration of semester work.
Exam: test through e-learning. The exam is classified according to the ECTS scale.

Language of instruction

Czech

Work placements

Not applicable.

Course curriculum

Determining the necessary information for TOP management organization.
Data sources , information and its retrieval.
Processing of received data and information.
Disinformation, disinformation work
Protecting the organization's business secrets.
Ethics of Competitive Intelligence.
International Competitive Intelligence Organization.

Aims

The aim is to enable students to understand the issues of information systems which are necessary to gather information about competitors and equip students with skills for obtaining legal information about competitors and their subsequent evaluation.

Specification of controlled education, way of implementation and compensation for absences

Control of results of independent work on specified tasks.

Classification of course in study plans

  • Programme BAK-EP Bachelor's, 2. year of study, winter semester, 5 credits, compulsory-optional

Type of course unit

 

Lecture

26 hours, optionally

Teacher / Lecturer

Exercise

13 hours, compulsory

Teacher / Lecturer

eLearning