Course detail

Graphic design topics of today

FaVU-ATGDAcad. year: 2019/2020

The course develops the lecture series History of Graphic Design 1, 2 and focuses on selected topics of visual communication and design in general. The aim is to discuss current topics, to respond to current events in the field or outside, to read theoretical texts and to consider cultural and other contexts that influence contemporary design practice.

Learning outcomes of the course unit

Students develop critical thinking about the field, which is crucial for both graphic design practice and reception and visual communication analysis.

Prerequisites

Ability of critical work with text, basic orientation in visual culture and graphic design.

Co-requisites

Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

Johanna Drucker & Emily McVarish, Graphic Design History. A Critical Guide, Pearson, 2013.
Richard Hollis, Stručná historie grafického designu, Rubato, 2015.
Philip B. Meggs & Alston W. Purvis, History of Graphic Design, Wiley, 2016.
Malcolm Barnard, Graphic Design as Communication, Routledge, 2013.
Helen Armstrong (ed.), Graphic Design Theory: Readings from the Field, Princeton Architectural Press, 2009.
Helen Armstrong (ed.), Digital Design Theory: Readings from the Field, Princeton Architectural Press, 2012.
Radim Vondráček & Iva Knobloch (eds.), Design v českých zemích 1900 – 2000, Academia, UPM, 2016.
Pavla Pečínková & Lada Hubatová-Vacková & Martina Pachmanová (eds.), Věci a slova, Vysoká škola uměleckoprůmyslová, 2014.
Zdeno Kolesár, Kapitoly z dějin designu, Vysoká škola uměleckoprůmyslová, 2009.
Pavla Pauknerová (ed.) & Richard Jaros (ed.), Nejen kruhy. Vizuální přístupy v zobrazování dat a informací, Vysoká škola uměleckoprůmyslová, 2017.
Frank Whitford, Bauhaus, Rubato, 2015.
Jana Průšová, Vznik a vývoj písma, Jana Průšová, 2017.
William T. Mitchell, Teorie obrazu, Karolinum, 2016.
Nicholas Mirzoeff, Jak vidět svět, Artmap, 2015.

Planned learning activities and teaching methods

Lectures, accompanying pictorial material in pdf presentation, lectures and pre-assigned literature followed by discussion in the seminar part of the course.

Assesment methods and criteria linked to learning outcomes

The condition of the colloquium is to create a pdf presentation on a given topic in the range of 15 min. The student will discuss the topic as a critical consideration in the cultural, technological, economic and historical context. Students will attend the colloquium depending on the number in one or several terms. They will present their papers within the colloquium and discuss the introduced topics in the group.

Language of instruction

Czech

Work placements

Not applicable.

Course curriculum

Introduction to semiotics and communication theory
Fonts, typography and experiment
Books, newspapers, magazines and the future of the press
Brand, logotype and corporate identity, advertising
Motion design
Digital media and internet, big data
Design and tools. Codes, algorithms and interfaces
Users, UX design, participative design, co-design
Privacy and Copyright
Virtual reality, augmented reality, artificial intelligence, smart technologies
Biodesign, cyborg and posthumanism
Ethics in design, slow design
Speculative Design, Design Fictions, Future Design

Aims

Strengthening students' ability to critically perceive the cultural, social, economic, political and aesthetic contexts in which visual communication emerged and emerges.

Specification of controlled education, way of implementation and compensation for absences

Compulsory attendance - an unexcused absence on one teaching block is tolerated.

Classification of course in study plans

  • Programme VUM Master's

    branch VU-D , 1. year of study, winter semester, 2 credits, optional
    branch VU-D , 1. year of study, winter semester, 2 credits, optional
    branch VU-D , 1. year of study, winter semester, 2 credits, optional
    branch VU-VT , 1. year of study, winter semester, 2 credits, optional
    branch VU-VT , 1. year of study, winter semester, 2 credits, optional
    branch VU-VT , 1. year of study, winter semester, 2 credits, optional
    branch VU-VT , 1. year of study, winter semester, 2 credits, optional
    branch VU-VT , 1. year of study, winter semester, 2 credits, optional
    branch VU-VT , 1. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 1. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 1. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 1. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 1. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 1. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 1. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 1. year of study, winter semester, 2 credits, optional
    branch VU-D , 2. year of study, winter semester, 2 credits, optional
    branch VU-D , 2. year of study, winter semester, 2 credits, optional
    branch VU-D , 2. year of study, winter semester, 2 credits, optional
    branch VU-VT , 2. year of study, winter semester, 2 credits, optional
    branch VU-VT , 2. year of study, winter semester, 2 credits, optional
    branch VU-VT , 2. year of study, winter semester, 2 credits, optional
    branch VU-VT , 2. year of study, winter semester, 2 credits, optional
    branch VU-VT , 2. year of study, winter semester, 2 credits, optional
    branch VU-VT , 2. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 2. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 2. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 2. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 2. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 2. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 2. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 2. year of study, winter semester, 2 credits, optional

Type of course unit

 

Lecture

13 hours, compulsory

Teacher / Lecturer

Seminar

13 hours, compulsory

Teacher / Lecturer

eLearning