Course detail

Social Communication

FAST-TY01Acad. year: 2019/2020

Society, group and team, general sociology, evolution of communication, the theory of communication, interpersonal and work relations, modern presentation and communication, public relations, individual and work communication, communication in human resource management, communication in management, communication with public and with media, modern styles in communication.


Institute of Social Sciences (SPV)

Learning outcomes of the course unit

Student will be able to use elementary knowledge of psychology, sociology and communication theory. Student will be able to communicate and present his thoughts and knowledge in practical situation context.


Basic knowledge from general psychology and sociology, elementary terms in psychology and personality psychology. Acquaintance with sociological research and its practical use.


Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

Kohoutek R.: Základy sociální psychologie. CERM, 1998.
Kohoutek R.: Základy užité psychologie. CERM, 2002.
ATKINSON, R. L.; ATKINSON, R. C.;SMITH, E.E.: Psychologie. Portál, 2003.
Fielden, J. S.: Principles of Business Communication. Macmillan Publishing Company, 1990.
Keller J.: Úvod do sociologie. SLON, 1997.
Kohoutek R., Štěpaník, J.: Psychologie a organizace řízení. CERM, 2000.
Bedrnová, E., Nový, I.: Psychologie a sociologie řízení. Management Press, 2002.

Planned learning activities and teaching methods

Not applicable.

Assesment methods and criteria linked to learning outcomes

Not applicable.

Language of instruction


Work placements

Not applicable.

Course curriculum

1. Introduction social sciences, its use of theory and practice of civil engineering.
2. Social psychology and its place in personal life; Psychological terminology - memory, speech and mind.
3. Methods of psychological and communication research: Dialog, questionnaire, anamnesis. Education and self-education. The influence of environment on personality.
4. Personality, general questions and structure of personality. Temperament and character. Types of personality. Intelligence and intellect.
5. Development and formation of a personality. Age periods of a personality development. Biological and sociological determination of personality.
6. Learning, social learning and its importance and types. General mechanisms of learning. Problems with learning in professional and personal life. Social learning styles.
7. Stress and its managing methods. Psychical hygiene. Mechanisms of adaptation.
8. Basic paradigms of sociological thinking. Sociological terms: Society, organization, group, culture, social status.
9. Communication theory, its application to society, to person and to future life career.
10. Social structure, social control, socialization. Communication: as means of problem of living in society.
11. Job choice as individual’s, sociological and communication problem. Presentation and interpretation of social situations in professional and personal life.
12. Rhetoric and communication. Quality of speech. Appropriate grammatical and rhetorical principles of public speech.
13. Analysis of some frequent lapses in communication in public speech.


Theoretical introduction to applied psychology, to sociology and to communication theory; orientation in basic terminology. Social science profitability in communication and in human resource management. Practical education of communication and rhetorical abilities in practical situations - mistakes analysis. Using acquaintances in technical field and civil engineering with view of future job position.

Specification of controlled education, way of implementation and compensation for absences

Extent and forms are specified by guarantor’s regulation updated for every academic year.

Classification of course in study plans

  • Programme N-P-C-A Master's

    branch ARS , 1. year of study, summer semester, 2 credits, compulsory
    branch ARS , 1. year of study, summer semester, 2 credits, compulsory
    branch ARS , 1. year of study, summer semester, 2 credits, compulsory

Type of course unit



13 hours, optionally

Teacher / Lecturer


13 hours, compulsory

Teacher / Lecturer